Phil Herbert
Founder, Strategist, Photographer · Phil Herbert Strategy and Visuals
Phoenix, AZ
In My Own Words
Dynamic strategist and planner with experience both brand-side and agency-side working in email, digital marketing, web strategy, fundraising, and content creation. Experienced in content creation, relationship building, lifecycle programs, process improvements, and public speaking.
Work Experience
Founder, Strategist, Photographer
Phil Herbert Strategy and Visuals2018 – Present
Clients like: Active Water Sports, Education Unlimited, First Endurance Work with small and medium businesses to create integrated content and marketing strategies. Create a compelling digital catalog for a regional retailer that also serves as content for social and website. Content strategy, video production, editing, and distribution of a YouTube channel that has brought in over $400k in sales.
Email Marketing Manager
HP2017 – 2018
In charge of the US consumer email program and the US email team. I created the overall email strategy and timeline, testing and segmentation strategies, and had final say over creative execution. Own the top and bottom line revenue goals for the consumer email program. Work closely with design and production teams, outside agency partners, product categories, other HP marketing channels and outside marketing partnerships. Manage multi-million dollar budget with eight-figure sales goals.
Digital Marketing Director
Grady Britton2016 – 2017
Director of the Digital Department. In charge of growing the amount of digital project in the agency by winning new business and selling in new projects to existing clients. Manage the development team. Manage the scope, profitability and timelines of digital projects with help from Production Managers Educate both internal staff and current clients on new digital marketing strategies and tools +127% increase in site traffic for a B2B sales organization +$37 million of community economic impact for a travel organization + $4.2 million raised through a charity giving promotion
Strategy Lead
eROI2013 – 2016
Create strategies for integrated, multi-channel marketing campaigns for global brands, publishing companies and consumer products companies like Nike, Conde Nast and Fred Meyer Jewelers. Lead internal marketing efforts including social media, blogs and website overhaul. Client results achieved: + 174% increase in online sales for a mid-sized retailer + 68% increase in site traffic and 30% increase in revenue per email sent in two months + 38% landing-page conversion, 59% increase in Black Friday sales and 86% increase in Cyber Monday sales for a large eCommerce site
Brand Manager
4FRNT Skis2009 – 2013
Create and implement a long-term, comprehensive branding strategy for the company. Beat industry sales numbers 3 years in a row. Produce copy, photos and other content for print, website, blog and catalog. Work with industry press to gain product and athlete story placement in print and Web. Grew the 4FRNT online audience on Facebook, Twitter and online forums by over 1000%. Film, edit and promote online video series and yearlong video project. Drove 500,000 highly-targeted views per year.
Director, Strategic Communications
National Society of Collegiate Scholars2007 – 2010
Direct entire new member recruitment campaign ($4-5 million revenue per year) using direct mail, email and other marketing strategies Design, plan and execute a Strategic Communications plan including inside and outside PR. Hire and train Outreach Coordinators, interns and temporary workers. Implement comprehensive testing procedures including A/B testing and ROI analysis. Design and implement new technologies across 250 Facebook fan pages Develop a communications strategy to be used across all departments of the organization
