Peter Hazelett

PORTLAND, OR June 2019 - Present Product and Ecommerce ● Oversee production and manage all product development. ● Manage supply chain from cradle to gate. ● Support team of subordinates in fulfillment and wholesale activities. ● Established and manage digital advertising platforms, digital communication channels, and e-commerce analytics, ensuring effective ad spend and positive ROI. ● Significantly contributed to and help manage our fully in-house web design and Shopify platform, keeping costs low without sacrificing quality. ● Successfully calculated initial TAM and conduct sales forecasting for all PO's. ● Provided integral support to launch a fully self-funded brand in less than two years. ● Significantly contributed to early-stage technical design for flagship product. ● Conducted initial market research to guide flagship product design.

(2013-2021): ● Advised on the strategic external acquisition of a majority stake in the company. ● Assisted in guiding business strategy as a member of the Advisory Board. ● Contributed to and coordinated BOD meetings as member and secretary.

● Implemented root cause analysis to reduce defective EVA component rates. ● Discovered missing defective component data in mid-sole production. ● Fostered relationship with waste vendor to reduce cost and increase recycling.

Managed key account and facilitated collaborative technological development project. ● Traveled internationally for trade shows, process development, and sales. ● Drove ISO 9001 compliance for non-conforming product and corrective action.

Developed metal feeding components, coordinated complete system testing, and oversaw process team for revolutionary aluminum sheet casting process. ● Designed components and conducted testing for a complex molten zinc coating system for a large multinational steel customer which resulted in a newly patented process.

Evaluated and processed CAD models/drawings, generated associated BOM's, and determined manufacturing process routing for production. ● Provided manufacturing floor with supplemental engineering drawings and support. ● Travelled internationally to customer sites for machine commissioning.