Paul Spehar

• Development and execution of the marketing plan (classic advertising, promotion, sponsoring) according to the specifications of Almer and planning of the communication strategy • Planning and monitoring the marketing & PR activities and the media plan • Planning and monitoring the marketing plan with key accounts and retail • Planning and monitoring social media activities (content, budget, contests, etc.) • Creating, planning, and monitoring of paid ad campaigns with Google, Facebook, LinkedIn • Planning and supervision in the organization of PR events • Brand Management • Preparation, control, and responsibility of the marketing budget • Case study generation • Website handling taking into account design guidelines • Publishing Blogs on Website and social media • Writing Press release for more visibility of Almer

Managed and led the Rentals team in delivering exceptional customer service and coordinating equipment rentals and lesson facilitation in a safe, timely, professional, and friendly manner. This included preparing equipment, providing assistance over the phone or in person, dealing with customer complaints, processing, and verifying registrations/ payments using the Companies CRM FareHarbor. • Support the overarching needs of lessons, camp programs through communication between the teams and with respective supervisors. • Scheduling team members and managing schedule change requests. • Assisted in developing marketing strategies for paid ad campaigns on social media and other media publications. • Assisted in sales and reaching annual revenue goals, helped increased revenue by 22% from the prior season • Created new co-ops through networking and reestablished prior co-ops with community partners and local schools within the Metro Vancouver area. • Responsible for hiring, training, conducting staff meetings, and overall performance of employees and disciplinary actions.

• Market research: Conducted market research to understand the current state of the adventure travel industry, identifying potential target markets and competitors, and assessing demand for adventure travel experience. • Business planning: Created a detailed business plan that outlined Jamming Adventure's goals, objectives, strategies, and financial projections. • Product development: Developed a range of adventure travel products that appealed to our target market, including activities such as hiking, kayaking, mountain biking, Sailing, Stand-up paddling, diving, and cultural experiences. • Supplier management: Built long-standing partnerships and a stable customer base through networking at B2B and B2C trade shows Vancouver, London, Los Angles, San Francisco, and established relationships with local suppliers, such as hotels, transportation providers, wineries, and restaurants. • Pricing and packaging: Determined pricing strategies for adventure travel products and created packaging options that appeal to different types of travelers. • Sales and marketing: Creating a marketing strategy to promote the adventure travel products, including developing a website, social media presence, and advertising campaigns. Google/Facebook paid ad campaigns, experience with Google Analytics, Google tag manager and Facebook pixel. • Reservation and booking management, setting up a system for managing reservations and bookings, including coordinating with suppliers, and managing customer inquiries and complaints. • Financial management: Maintaining accurate financial records and managing cash flow, including setting up systems for invoicing, payments, and refunds. • Customer service: Ensured that customers had a positive experience throughout their adventure travel journey, including providing support before, during, and after their trip. Jamming Adventures had a rating of excellence on Trip advisor. • Quality control: Monitored the quality of our adventure travel products and services, including customer satisfaction surveys, corresponding with customers in person, and feedback through reviews on numerous travel platforms. Owner & Operator | Apartments Pavao Croatia • Seasonal from May-October • Managing short term holiday rental apartments • In charge of booking accounts with Airbnb and Booking.com • Overseeing the maintenance of the building, cleaning, yard work, and renovations Leadership I have developed my leadership skills as a result of my previous work experience. Owning one's own business demands qualities such as: being able to make hard decisions, whether it be in investments, offering a new product, hiring, or having to let someone go. My most recent employment as general manager and being second in charge in the company, often required leadership skills in dealing with employees, implementing working strategies and policy within the company. Overseeing that the company's standards are met resulting in satisfied customers and additional revenue. Always trying to accommodate the needs of staff within the company as well as those of the customers, to reach the overall optimal required standard needed for an efficient operation.