Outdoor

Marketing

Sales

Outdoor industry

Business development

Experienced professional with a focus on marketing, management, and entrepreneurship. Proficient in market research, product development, supplier management, and pricing. Skilled in website handling, social media, Google, and LinkedIn paid advertising. Strong attention to detail, quality control, and communication skills. Established a successful adventure travel business (Jamming Adventures), with expertise in financial management and customer service. A valuable asset for driving business growth.

Examples

Windsure:
- streamlining processes to improve productivity and overall operations 
- achieved a 22% growth in revenue for the business as compared to the previous season
- Created new co-ops through networking and reestablished prior co-ops 
with community partners and local schools and businesses within the Metro Vancouver 
area

Jamming Adventures:
2010 – 2019, Started the business from the ground up 
- in the first three years, we successfully had multiple partnerships with numerous companies in the travel industry, resulting significant increase in sales revenue
- Provided exceptional customer service with a rating of excellent on Trip Advisor 
- I have experience in sales and networking through B2B conferences and B2C trade shows. (London adventure travel show B2C and Vancouver outdoor adventure & travel show, B2B in San Francisco and Los Angeles through Croatia national tourist board).

Almer Technologies:
- I successfully configured Google Tag Manager and multiple tags, including the Facebook pixel, to track website events and user behavior for Google Analytics, and ensured that all components were properly connected and functioning as intended.
-Created and managed paid advertising campaigns on various digital platforms, such as Google Ads or Facebook Ads, and Likedin 
-I assisted in improving the appearance, structure, and features of the website, resulting in increased website traffic, leads, and an overall improvement in brand representation.
- Created and managed social media campaigns, including content creation, posting, and community engagement.
- Promotions and networking at Gitex trade show Dubai.

•   Development and execution of the marketing plan (classic advertising, promotion, sponsoring) according to the specifications of Almer and planning of the communication strategy
•   Planning and monitoring the marketing & PR activities and the media plan
•   Planning and monitoring the marketing plan with key accounts and retail
•   Planning and monitoring social media activities (content, budget, contests, etc.)
•   Creating, planning, and monitoring of paid ad campaigns with Google, Facebook,
LinkedIn
•   Planning and supervision in the organization of PR events
•   Brand Management
•   Preparation, control, and responsibility of the marketing budget
•   Case study generation
•   Website handling taking into account design guidelines
•   Publishing Blogs on Website and social media
•   Writing Press release for more visibility of Almer

Marketing Manager

Managed and led the Rentals team in delivering exceptional customer service
and coordinating equipment rentals and lesson facilitation in a safe, timely,
professional, and friendly manner. This included preparing equipment,
providing assistance over the phone or in person, dealing with customer
complaints, processing, and verifying registrations/ payments using the Companies CRM FareHarbor.
•  Support the overarching needs of lessons, camp programs through communication between the teams and with respective supervisors.
•  Scheduling team members and managing schedule change requests.
•  Assisted in developing marketing strategies for paid ad campaigns on social media and other media publications.
•  Assisted in sales and reaching annual revenue goals, helped increased revenue by 22% from the prior season
•  Created new co-ops through networking and reestablished prior co-ops with community partners and local schools within the Metro Vancouver
area.
•  Responsible for hiring, training, conducting staff meetings, and overall performance of employees and disciplinary actions.

General Manager

•   Market research: Conducted market research to understand the current state of the adventure travel industry, identifying potential target markets and competitors, and assessing demand for adventure travel experience.
•   Business planning: Created a detailed business plan that outlined Jamming
Adventure's goals, objectives, strategies, and financial projections.
•   Product development: Developed a range of adventure travel products that appealed to our target market, including activities such as hiking, kayaking,
mountain biking, Sailing, Stand-up paddling, diving, and cultural experiences.
•   Supplier management: Built long-standing partnerships and a stable customer base through networking at B2B and B2C trade shows Vancouver, London,
Los Angles, San Francisco, and established relationships with local suppliers,
such as hotels, transportation providers, wineries, and restaurants.
•   Pricing and packaging: Determined pricing strategies for adventure travel products and created packaging options that appeal to different types of travelers.
•   Sales and marketing: Creating a marketing strategy to promote the adventure travel products, including developing a website, social media presence, and advertising campaigns. Google/Facebook paid ad campaigns, experience
with Google Analytics, Google tag manager and Facebook pixel.
•   Reservation and booking management, setting up a system for managing reservations and bookings, including coordinating with suppliers, and managing customer inquiries and complaints.
•   Financial management: Maintaining accurate financial records and managing cash flow, including setting up systems for invoicing, payments, and refunds.
•   Customer service: Ensured that customers had a positive experience
throughout their adventure travel journey, including providing support before,
during, and after their trip. Jamming Adventures had a rating of excellence on
Trip advisor.
•   Quality control: Monitored the quality of our adventure travel products and services, including customer satisfaction surveys, corresponding with customers in person, and feedback through reviews on numerous travel
platforms.
Owner & Operator | Apartments Pavao
Croatia • Seasonal from May-October

•  Managing short term holiday rental apartments
•  In charge of booking accounts with Airbnb and Booking.com
•  Overseeing the maintenance of the building, cleaning, yard work, and renovations

Leadership
I have developed my leadership skills as a result of my previous work
experience. Owning one's own business demands qualities such as: being
able to make hard decisions, whether it be in investments, offering a new
product, hiring, or having to let someone go. My most recent employment as
general manager and being second in charge in the company, often required
leadership skills in dealing with employees, implementing working strategies and policy within the company. Overseeing that the company's standards are
met resulting in satisfied customers and additional revenue. Always trying to
accommodate the needs of staff within the company as well as those of the customers, to reach the overall optimal required standard needed for an
efficient operation.

Co-Owner & Operator

Paul Spehar is a Marketing Manager at Almer Technologies in Zagreb , 01. View their experience, skills and work history on Malakye — the professional network…

Paul Spehar — Marketing Manager at Almer Technologies

Paul Spehar

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