Parker Moessner
Marketing Director
Bend | United States
Skills
No information
Interests
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Industries
Lifestyle
In my own words
— ParkerEco-minded and driven by a passion for having fun in nature, I am a marketing and product specialist with 8+ years of experience in brand promotion, sustainability, outdoor retail and recreation.
My experience includes promoting active lifestyle brands and inspiring consumers to improve their well being through indulging in life's most thrilling activities. Internally, I
provide a keen eye for efficiency and strive to help brands achieve their sustainability goals.
Trajectory
Dec 2019 — Now
Marketing Director · Ablis CBD
Developed and executed traditional and digital marketing initiatives to
drive B2C + B2B sales and brand awareness.
Managed e-commerce, including web content, inventory management,
sales campaigns, and CX. Increased e-comm sales by 65% YOY.
Responsible for brand continuity oversight. Led brand guidelines
development and website redesign.
Implemented Entrepreneurial Operating System (EOS) to streamline
company operations.
Strategized in-person activations at trade shows, retail pop-ups, sporting
events, and local happenings to drive community engagement.
Created the Ambassador Program; developed relationships and obtained
brand support from professional and semi-professional athletes and
influencers.
Project Manager for The Ablis Experience Portland restaurant and
storefront from Sep-Nov 2019 including conception, design,
construction, vendor management, menu development, operations, and
end-to-end customer experience.
Activity
Education history
Appalachian State University
Appropriate Technology | 2010 - 2014
