Developed and executed traditional and digital marketing initiatives to drive B2C + B2B sales and brand awareness. Managed e-commerce, including web content, inventory management, sales campaigns, and CX. Increased e-comm sales by 65% YOY. Responsible for brand continuity oversight. Led brand guidelines development and website redesign. Implemented Entrepreneurial Operating System (EOS) to streamline company operations. Strategized in-person activations at trade shows, retail pop-ups, sporting events, and local happenings to drive community engagement. Created the Ambassador Program; developed relationships and obtained brand support from professional and semi-professional athletes and influencers. Project Manager for The Ablis Experience Portland restaurant and storefront from Sep-Nov 2019 including conception, design, construction, vendor management, menu development, operations, and end-to-end customer experience.