Nikayla Cooper

Creative Production/Project Management Directed creative processes from concept to final delivery, ensuring adherence to brand guidelines and quality standards. Managed project timelines and budgets while overseeing the production of marketing assets. Provided creative direction and feedback to teams and stayed updated with industry trends. Balanced multiple projects with effective prioritization. Graphic Design Designed and produced marketing materials for sales, events, and trade shows, aligning with brand identity. Developed and distributed annual toolkits, price lists, brochures, and training resources for dealers and sales reps. Coordinated production and delivery of promotional materials, including co-branded assets and point-of-purchase displays. Continuously enhanced marketing toolkits to reflect best practices and evolving standards. Content Marketing Created targeted content supporting professional division strategies, driving engagement through digital platforms. Established objectives and systems for content creation, delivery, and performance analysis. Captured photography for professional events, enhancing visual storytelling initiatives. Digital Marketing Developed and tracked social media campaigns across Instagram, Facebook, and LinkedIn. Executed email marketing campaigns via Marketing Cloud, ensuring compliance and tracking performance metrics. Designed lead-generation strategies and measured campaign success using Google Analytics. Managed ad production, purchasing, and distribution to optimize digital marketing impact. Professional Development Actively pursued advanced training in creative project management and technical skills relevant to vertical industries. Attended trade shows to identify design trends and marketing strategies.

• Manage the request and completion of all Sales Literature in partnership with Sales Coordinator. • Review Marketing materials for Compliance and coordinate with QA to ensure absolute accuracy. • Administrate New Product Development spreadsheets coinciding with re-brand • In-house photography needs for Marketing and Company and manage over contributing content providers • Responsible for the collection and delivery of all needed assets for Web/New product to IT, including imagery and new product information: positioning copy, LOI, NFP, bulleted attributes and image renderings • Responsible for the coordination of packaging changes and reviews from request, to design team, and delivering drafts for compliance review to President and Marketing Manager • Execute delivery and design of email newsletter • Lead the coordination of attendance and logistics for local and regional events (Outessa, Expo, local races, etc.) • Responsible for managing and publishing Marketing Calendar (events, media, social, etc.) • Document and share outcomes of ideation sessions with approved individuals for edit and review.

Responsible for providing a high level of customer service and professionalism representing the ProBar name, duties include: • Answer calls and communicate through email in a timely manner • Help customers with order submission and answer questions • Manage and resolve customer complaints • Accurately enter Sales orders and communicating timelines to customers • Provide customers with product information and educate them on what makes ProBar different • Daily Communication with Accounting, Sales, Marketing and Operations • Ability to recommend and introduce new products to existing customers