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Go-To Market Coordinator @ Petzl America | Freelance Marketing, Design, & Branding

As a Go-To Market Coordinator at Petzl America, I create and execute marketing and branding strategies for a leading manufacturer of climbing and work-at-height equipment and headlamps. I have over 9 years of experience in Commercial Photography, Graphic Design, Digital Marketing, and Content Production, working as a Freelance Marketing, Design, and Branding professional for various clients and projects.

My core competencies include producing engaging and compelling content, collaborating with cross-functional teams and external partners, and analyzing demographic data to optimize target markets and customer relationships. I have a passion for storytelling and sharing my life adventures along the way. My goal is to help Petzl America reach and inspire new and existing customers while showcasing their innovative and high-quality products.

• Branding for The Hive, SLC - create business website, provide content calendar, plan social media strategy and produce newsletter and copy for social platforms
• Photo Editing for SL CReative - 2019, for Moonlight Basin Members Club, Private Family sessions
• Commercial Photography for: Big Sky Real Estate Co, Moonlight Basin Members Club, Yellowstone Club, Stoked Climbing, Evolv Climbing
• Marketing & Branding for Shades Brewing: Study demographic data to determine optimal targets, competitor offerings and tactics for persuasion and maintaining relationships with key accounts throughout UT. Coordinated with social media, public relations and other teams to execute product introductions.
• Graphic Design for Earthly Aesthetic Jewlry, Moonlight Basin Members Club, Big Sky Resort

Freelance Marketing, Design, & Branding

Creative Production/Project Management
Directed creative processes from concept to final delivery, ensuring adherence to brand guidelines and quality standards. Managed project timelines and budgets while overseeing the production of marketing assets. Provided creative direction and feedback to teams and stayed updated with industry trends. Balanced multiple projects with effective prioritization.

Graphic Design
Designed and produced marketing materials for sales, events, and trade shows, aligning with brand identity. Developed and distributed annual toolkits, price lists, brochures, and training resources for dealers and sales reps. Coordinated production and delivery of promotional materials, including co-branded assets and point-of-purchase displays. Continuously enhanced marketing toolkits to reflect best practices and evolving standards. 

Content Marketing
Created targeted content supporting professional division strategies, driving engagement through digital platforms. Established objectives and systems for content creation, delivery, and performance analysis. Captured photography for professional events, enhancing visual storytelling initiatives. 

Digital Marketing
Developed and tracked social media campaigns across Instagram, Facebook, and LinkedIn. Executed email marketing campaigns via Marketing Cloud, ensuring compliance and tracking performance metrics. Designed lead-generation strategies and measured campaign success using Google Analytics. Managed ad production, purchasing, and distribution to optimize digital marketing impact.

Professional Development
Actively pursued advanced training in creative project management and technical skills relevant to vertical industries. Attended trade shows to identify design trends and marketing strategies.

Go-To Market Coordinator & Graphic Designer

Acted as the daily project manager for the photography & videography departments of the award-winning Sotheby’s International Real Estate firm based in Park City, UT.
- Managed and organized all photography and video requests for Utah-based agents.
- Ensured the quality of all incoming photos and videos meets Sotheby’s brand standards.
- Collaborated with photographers, videographers, transaction management, designers, and agents for upcoming shoots.
- Participated in production meetings and oversaw content creation projects from inception to completion.
- Developed tours using listing photography and distributed them across company platforms. 
- Assisted agents in establishing personal branding and integrating it into their daily real estate operations.
- Stayed informed about current real estate photography and videography trends.
- Collaborated with the design team to select the most compelling content for company advertising campaigns.

Creative Coordinator & Designer

Provided all in-house marketing coordination, project management, graphic design, and photography for The Talisker Club in Park City, UT. 
- Managed projects to support the marketing department as well as across the company
- Provided support & oversight of the Sales Center programs as a whole
- Developed Club programming and special events
- Developed & executed marketing communication materials, experiential events, digital-content initiatives, marketing campaigns & other activities to meet objectives & timelines
- Developed, designed & produced internal & external marketing materials
- Coordinated experiential sales-marketing events such as intimate, client-specific meetings to large-scale community launches & closeouts
- Maintained inventory of all resource and collateral materials, print & online information, around current product/sales data
- Initiated new tools, tactics & strategies that helped the team communicate, educate, & validate sales marketing efforts
- Attended vendor calls & assist in coordinating marketing initiatives deliverables timelines
- Maintained vendor relationships, & managed external communications with printers and agencies

Marketing Coordinator

Communications & Design Coordinator

Photo Studio Coordinator

• Manage the request and completion of all Sales Literature in partnership with Sales Coordinator.
• Review Marketing materials for Compliance and coordinate with QA to ensure absolute accuracy.
• Administrate New Product Development spreadsheets coinciding with re-brand
• In-house photography needs for Marketing and Company and manage over contributing content providers
• Responsible for the collection and delivery of all needed assets for Web/New product to IT, including imagery and new
product information: positioning copy, LOI, NFP, bulleted attributes and image renderings
• Responsible for the coordination of packaging changes and reviews from request, to design team, and delivering drafts
for compliance review to President and Marketing Manager
• Execute delivery and design of email newsletter
• Lead the coordination of attendance and logistics for local and regional events (Outessa, Expo, local races, etc.)
• Responsible for managing and publishing Marketing Calendar (events, media, social, etc.)
• Document and share outcomes of ideation sessions with approved individuals for edit and review.

Marketing Specialist

Responsible for providing a high level of customer service and professionalism representing the ProBar name, duties include:
• Answer calls and communicate through email in a timely manner
• Help customers with order submission and answer questions
• Manage and resolve customer complaints
• Accurately enter Sales orders and communicating timelines to customers
• Provide customers with product information and educate them on what makes ProBar different
• Daily Communication with Accounting, Sales, Marketing and Operations
• Ability to recommend and introduce new products to existing customers

Responsible for providing high-quality physical and emotional care for 3 children and encouraging their social and educational development, duties include:
• Provide safe and secure environment
• Perform childcare responsibilities according to the family's rules
• Maintain all household cleaning and prepare nutritious daily meals
• Assist children to develop fundamental learning, coping, and hygiene skills
• Maintain daily routines, schedule after school activities and all important appointments
• Assisted youngest child with English reading and writing lessons

Live in AuPair & English Tutor

Responsible for being the first point of contact for all Members and Guests, duties included:
•	Gathered, summarized, and provided information to guests about the property and surrounding area amenities, special events and activities
•	Reviewed, logged, and maintained member and guest preferences, traces, and profiles
•	Developed and maintain positive Member and Guest communication prior to arrival and post departure to cultivate lasting relationships
•	Responded to requests for special arrangements or services by making preparations or identifying appropriate providers
•	Assisted Real-Estate office in the selling of future Memberships
•	Managed reservations for dinning, outfitters, off property amenities, and lodging
•	Arranged all guest tracking and itineraries for incoming Members and Guests

Member Services Agent, Marketing Photographer

Provide photography and marketing support with an emphasis on event, marketing, real estate, and private member photo shoots. Responsible for social media, brochures and photography creation and coordination, and website administration for Yellowstone Club, duties included:

•	Provided marketing support and photography for Yellowstone Club Sales Department
•	Provided photography and limited graphic design for in-house materials, brochures
•	Coordinated and manage real estate marketing, including brochure creation, photography coordination, and copywriting
•	Assisted with HTML coding for Yellowstone Club newsletters 
•	Assisted with the managing of the Yellowstone Club member website

Photographer

Lab manager - duties include: supervise labs and studio, assist students and professors in studio set up and during shoots, monitor equipment for student use, troubleshoot equipment issues - including software, printers, computers (digital lab equipment), and studio lights. monitor and refresh chemistry as needed, provide support for workshops and tours.

Laboratory Manager

Photographic Communications department tutor: worked with students as needed with class projects, assisted their improvement in studio lighting, aided students in learning their camera technology, and advance their photoshop skills.

Photography Tutor

Photography Editor 2013–14 - duties include: designate weekly photography assignments, edited weekly photo assignments, colored corrected photos for print, designed layouts and advertisements.

Photographer and writer 2012–13 - duties included: photographing weekly assignments and school events, editing photos for print, and weekly sports columnist.

Photo Editor - The Northwest Trail

Nikayla Cooper is a Go-To Market Coordinator Petzl America at Nikayla Imagery in Salt Lake City, Utah.

Nikayla Cooper

Nikayla Cooper

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Northwest College