Nicole Frazier
President Sunvista Inc/ East Coast/Mid-Atlantic Sales )( HURLEY
Virginia Beach, VA
In My Own Words
Experienced business manager with over 15 years in sales and operations management with leading companies in the retail industry. Highly skilled in providing an exceptional customer service and client experience, business growth and development, team management, revenue forecasting, event planning, public relations, team building and training.
Work Experience
Professional Certified Makeup Artist
Beach Beauty Makeup Artistry Owner2004 – Present
Professional Makeup Artist with over 15 years experience specializing in Bridal/Weddings, Events, Photography & TV/Video.
Sanuk Visual Merchandiser Mid-Atlantic
Deckers Brands2018 – 2020
Responsible for owning and implementing flawless product configurations that tell a visually stunning story. Transformed the visual retail landscape for the entire mid-Atlantic region, while developing, growing, and maintaining authentic relationships with business owners, accounts, and corporate team; serving as a refreshing and inspirational representation and face of the brand. Creative execution of brand initiatives and overall corporate strategy. Create stand-out brand representation in the retail landscape creating passionate brand advocates, working closely with suppliers and high-level internal executives. Drive sales through events, regulating inventory levels, creating custom and updated displays, and enhancing brand appearance for optimal sell-through.
Nordstrom Business Manager MAC Cosmetics
Nordstrom Business Manager MAC Cosmetics2004 – 2019
Managed staff of 10-15 employees at the largest volume location in the region. Recruited, trained, and developed staff skills. Constantly evolved team expectations and sales goals while maintaining excellent communication between employees, senior management, and vendors. Forecasted revenue and business trends and responsible for developing schedule according to business needs. Promoted and organized brand sales events and master classes. Regionally recognized leader and winner of multiple awards for exceptional service and sales. Total Volume increased 15% under my leadership. Represented products, brands, and culture successfully. Offered a warm, personal, and professionally consistent service to all customers. It is my personal goal to be transparent and authentic, to ensure a positive client experience always.
