Nick Robinson

Responsible for global sales, marketing and strategic brand development for a new luxury alpine sportswear label. • Developed and implemented global business and brand strategy to bring a new luxury sportswear brand to market. • Drive global brand and market strategies to achieve sales goals in wholesale, digital and retail channels. • Lead marketing and communications team with goal to amplify brand awareness and build cohesive omni channel marketing strategy. • Managed digital initiatives, ROI advertising spend, and all outside digital and PR agency relationships. • Launched high profile brand partnerships with St Regis Hotels and the Land Rover US Ski Team. • Manage wholesale sales teams in North America and Europe to further build out wholesale account growth. • Worked closely with retail and digital channel managers to maximize omni channel growth. • Oversee P/L of wholesale, marketing and e-commerce channels through sales forecasting, market planning and operational budgets. • Closely work with design and development team providing market analysis to introduce and launch new product categories.

Owned and managed a brand building agency that works with some of the best brands in menswear, women’s fashion, outdoor, lifestyle, surf, footwear and winter sports. • Provide brand strategy, brand management, sales management, sales representation, marketing, communication strategies and business planning to brands that are looking to optimize growth in North America and beyond. • Managed multi-million dollar organizations building new distribution and sales strategies globally. • Our team worked with specialty accounts, department stores, all major retail accounts, sales representatives, showrooms, sales agents, and international distributors to achieve our clients sales goals. • Brands worked with include: Nobis, Alps & Meters, Tecnica, Moon Boot™, Powderhorn, Blizzard Skis, Timberland-Interbrand, Sperry Top-Sider-Interbrand, Footbalance, Briko, Oliberte, Montane, Margaritaville Apparel, Switch Vision and Superfeet.

Sales Representative for brands in winter footwear, outdoor footwear and ski equipment in US market. • Represented and sold all Tecnica products including Moon Boot™, Tecnica Footwear, Tecnica Ski Boots and Blizzard Skis. • Re-launched Moon Boot™ brand in key specialty retailers and all major accounts and department stores. • Represented and sold all Volkl branded products including Volkl Skis and Snowboards. • Pioneered Blizzard Skis in the Mid-Atlantic territory from a small startup with zero existing account base to a highly profitable and successful leader in the market.