Nick Bourland
Freelance Digital Marketing Services
Corona | United States
Skills
No information
Interests
Music production
Songwriting
Performing
Composing
Personal fitness and health
Summary
Activity
Work experience
Self Employed
Freelance Digital Marketing Services | 11/2014 - Current
Manage various aspects of client web presence, including design, development, SEO, site content, and blog posts on WordPress platform sites, and social media. Monitor Google Analytics and Webmaster Tools data to determine optimum keyword and geo targets and adjustments to site, including Meta titles and descriptions, page and blog post content to improve site traffic, search rankings, session time, bounce rates, etc. Actively work with clients to promote upcoming events, new products, etc. through all relevant channels while achieving site aesthetic goals and desired voice. Markets served include cosmetic surgery, general, cosmetic, and periodontal dentistry and oral surgery, dermatology, holistic health, pediatric care, family law, as well as various types of restaurants.
World Financial Group, Calgary (WFG)
Independent Financial Advisor | 06/2015 - Current
Meet with clients to gain understanding of financial goals and create strategies to achieve. Assist with short and long-term savings and retirement strategies, rollover of 401k and other long-term accounts, debt management, financial independence planning, life insurance, long-term care, final expenses and estate planning. Also assist with training of new associates and facilitate office open house meetings twice weekly.
Epicor Software Corp.
Solutions Engineer | 09/2013 - 11/2014
Research and respond to RFP/RFI documents from prospective clients. Gain detailed understanding of client processes and needs and creatively match Epicor solution features and functions to client needs via discovery sessions either onsite or remotely. Prepare and lead software demonstrations for the Epicor Merchandising and Business Intelligence applications, either free-form or to client provided demo scripts. Directly communicate with client Merchandising and IT personnel throughout sales process to address concerns, perceived gaps in functionality, etc. Lead follow-up discussions, demos, etc. with clients as needed. Lead internal training sessions for sales and business development personnel. Special focus in addressing client Allocation and Planning needs with Epicor solutions via user-defined calculation functionality and other customizable features.
Oakley, Inc.
Allocation Supervisor/Allocation Analyst | 07/2007 - 08/2013
Supervisor: Set long-term goals and oversee day to day activities of a team of analysts responsible for all apparel/footwear/accessories allocation, replenishment, and transfers for over 150 stores across full, off-price, and employee purchase channels in the US, Canada, and Puerto Rico. Coordinate product drops, markdowns, promotions, and transfers with buying, planning, ops, communications, visual, and field leadership teams to optimize workforce efforts and inventory productivity. Manage incoming/outgoing product requests between Retail, Wholesale, and other divisions to maximize inventory productivity across company. Hire, fire, train, coach, give performance reviews, and manage schedules for team. Lead/participate in cross-functional process improvement activities. Provide support as needed to team in analyst duties.
Analyst: Plan and execute allocation/replenishment strategies for new/reordered/basic styles of apparel/footwear/accessories by store down to the SKU level. Plan opening assortments for all new stores. Plan inventory flow to stores in and out of key periods (spring break, BTS, holiday, etc.). Plan and execute store to store transfers and rebalances between full, off-price, and employee purchase channels. Manage size curves by store, subclass, and product type. Work closely with regional/district/store managers to address concerns and capitalize on opportunities.
Anchor Blue Retail Group
Store Allocation Analyst | 08/2006 - 04/2007
Analysis and allocation from class to store/SKU level, including sales and inventory forecasting, balancing and/or proposing changes to retail dollar and unit plans, correction of inventory levels for over/under stocked stores, and holding for and stocking of new stores, remodels, and relocations. Collaboration with buyers, transportation, and sourcing personnel, providing suggested bulk and size buys in line with production calendar, inventory pushes/pulls, balancing OTB, planning markdowns, planning new style rollouts, crafting of new store assortments, selection of limited store, seasonal, and test products and stores. Fielding phone/email communications from stores/district managers, including stock and/or sizing issues, customer requests, emerging trends, etc. and working with them to enact satisfactory plans of action. Management of basic replenishment parameters by store/SKU. Collaboration with other analysts, buyers, etc. on special analyses as needed.
Mulberry Neckwear, Inc.
Senior Purchasing and Allocation Planner | 09/2002 - 08/2006
Management of full and off-priced retail assortments for licensed labels such as Claiborne®, J. Garcia Art in Neckwear®, BCBG//Attitude®, BCBG MAXAZRIA®, and Ben Sherman®. Trend analysis, inventory optimization and allocation, test marketing and assortment direction, retail markdown direction, and promotion conceptualization/execution. Working closely with designers and product managers to craft assortment quality, direction, and cohesiveness of brand statements. Working with transportation and sourcing personnel to ensure timely delivery of product internationally and to maintain in-stock goals. Department process improvement, template creation, automation, and ad-hoc reporting as needed.
Beckman Coulter, Inc.
Supervisor, Training and Quality | 08/1999 - 08/2002
Management of department training program, including development, documentation, training materials, delivery, gap analysis, and record maintenance for 70+ employees in multiple facilities. Management of departmental ISO 9001/13485 compliance, including assessment and improvement of existing procedures, work practices, and work environments. Conducting compliance audits of third party facilities, escorting internal and external auditors during facility audits, and assignment and coordination of corrective and/or preventive action activities. Investigation and resolution of customer complaints.
Note: first year here was as a temporary employee.
Education history
Calvary Chapel High School
Diploma with honors | 1993 - 1997
