Nicholas McCormack
Digital Creative Content Sr. Manager at Herbalife Nutrition · Modern Pirate Artist Brands
Los Angeles, CA
In My Own Words
With over 10 years of experience in digital content creation and strategy, I lead the development and execution of sports, fitness, and lifestyle content for Herbalife, a global nutrition company. I partner with cross-functional teams, external agencies, and high-profile athletes and experts to deliver engaging and impactful content across multiple channels and platforms, driving brand awareness, product trial, and customer loyalty.
My passion for storytelling and active lifestyle markets motivates me to create visual narratives that showcase the benefits and values of Herbalife's products and services. I leverage emerging trends, digital analytics, and best practices to optimize content performance and reach. I also consult with artist and brand clients to help them grow their digital and social media presence through creative avenues and collaborations.
Work Experience
Co-Founder, Digital Strategy
Modern Pirate Artist Brands2016 – Present
Consults with artist and brand clients to develop their digital and social media brand presence through a variety of different creative avenues. Develops strategy and digital content initiatives to support brand extensions, product design, branded collaborations and other core growth platforms which tell a full story to end consumers. Primary clientele features street artists, apparel brands and niche male vertical, pop culture and special interest companies.
Digital Content Marketing, Sr. Manager
Herbalife2019 – 2024
Digital Content Producer and Creator. Responsible for sports, fitness and lifestyle content published across the global social media, digital/print marketing channels. Partners with worldwide and regional marketing, sponsorship alliances, sports nutrition and fitness performance teams to create concepts, overseeing end-to-end production and execution of creative needs (including videography, photography, graphic design, and other visual mediums). Leads development and execution of fitness and healthy, active lifestyle-focused digital and social media campaigns, driving brand awareness, product trial, engagement, and ultimately elevating high-profile fitness personalities, sports nutrition experts and globally sponsored athletes.
Digital Creative Marketing Manager
Herbalife2016 – 2019
Created social media content strategy for corporate communications division, including all visual storytelling initiatives. Managed agency resources to implement visual content strategy for social, digital, and print needs. Developed executive content strategy for CEO and COO social media channels. ● Directed 10 major corporate photoshoot initiatives, refreshing yearly content for all global print and digital entities. ● Implemented launch strategy and content development plan for 2 major executive Instagram channels, garnering 500K+ followers. ● Introduced sponsored athlete and event social media activation strategy, networking with 100+ global teams and athlete alliances.
Social Media Specialist
Herbalife2013 – 2016
Digital & Social Media Specialist - Herbalife Nutrition/Herbalife24 Global Corporate Communications, Sports Marketing
Manages social media, sports marketing and fitness content for Herbalife/Herbalife24 Facebook, Youtube, Google+, Twitter, and Instagram. Coordinates digital projects involving top global sponsorships including Cristiano Ronaldo, LA Galaxy and various corporate events. Facilitates social marketing campaigns featuring product, athlete and fitness content representing the Herbalife Nutrition and Herbalife24 sports nutrition sub-brand worldwide.
Facebook.com/Herbalife24 | Facebook.com/Herbalife Twitter: @Herbalife24 | @Herbalife Instagram: @herbalife24 | @herbalife #Herbalife24 #HerbalifeNutrition #TeamHerbalife
Production Assistant
Nicholas James Group / Modern Pirate Productions2010 – 2012
Aided as a production assistant for Nicholas James Group LLC and Modern Pirate Productions on a variety of brand development projects.
Education
Loyola High School of Los Angeles
2005 – 2009
