Nathan Spring
Senior Graphic Designer · TIFIN
Denver, CO
In My Own Words
Hi, I’m Nate Spring.
I’m a strategic product designer, visual designer, and creative manager with 13 years of experience driving business growth across tech, outdoor, and consumer goods brands.
I drive business growth by delivering high-impact, human-centered design solutions that enhance user engagement, optimize conversion rates, and elevate brand identity—resulting in increased revenue and customer loyalty.
When I'm not dreaming up and executing big ideas, I'm out exploring the wilderness with my family.
You can view some of my recent porfolio work here: https://www.nathanspring.com/
Work Experience
Sr. Visual Designer
TIFIN2024 – Present
Led design of TIFIN AG, collaborating with product and engineering teams to deliver a successful product launch within 8 months, meeting key business objectives. Improved user experience and interface for Helix by HL, driving increased usability and user engagement through intuitive, data-driven design solutions. Facilitated cross-functional design sessions, accelerating decision-making and aligning design direction with product and business goals. Managed the end-to-end design process, from concept to delivery, ensuring high-quality, scalable designs aligned with user needs and brand standards. Presented design concepts to stakeholders, gathering feedback to refine solutions and drive measurable improvements in user satisfaction and product performance.
Founder, Lead Designer
Onni Creative LLC2020 – Present
Founded and manage a full-service design and marketing agency, overseeing operations, project management, and client relationships. Lead end-to-end design processes, creating user-centered interfaces that drive engagement and client satisfaction. Conduct user research, wireframing, and prototyping to refine solutions and streamline development. Collaborate with clients to develop tailored design strategies aligned with business goals. Deliver responsive digital designs and marketing assets, ensuring timely product launches and smooth development handoffs. Manage cross-functional teams, timelines, and budgets to meet client expectations and ensure successful project outcomes.
Sr. Visual Designer
Nite Ize2022 – 2024
Created high-impact visual assets for marketing campaigns, websites, and packaging, driving brand awareness and customer engagement. Developed cohesive brand visuals that enhanced brand identity and aligned with company values. Designed digital content for social media, email, and e-commerce, boosting conversion rates and sales. Ensured visual consistency across all touchpoints, improving brand coherence and user experience. Collaborated with executives on marketing strategies, aligning design with business goals to drive growth.
Sr. Marketing Designer
Triarc2021 – 2022
Led and mentored the design team, ensuring timely project execution and high-quality outcomes. Collaborated with clients to translate brand concepts into impactful visual solutions. Designed marketing materials—websites, social media, and print—driving higher engagement and conversions. Led brand development and identity creation, strengthening brand consistency and recognition. Created high-performing digital campaigns across diverse platforms, boosting visibility and customer acquisition. Ensured brand consistency and quality across all design projects, delivering measurable business impact.
Graphic Designer
Nite Ize2017 – 2020
Designed packaging and visual assets that reinforced brand identity and contributed to increased product sales and market share. Created impactful trade show displays and promotional materials that enhanced lead generation and boosted brand visibility at key industry events. Collaborated with product teams to ensure visual consistency across product lines, strengthening brand recognition and customer loyalty. Developed marketing materials, including brochures and print ads, effectively increasing product awareness and driving more retail traffic. Designed engaging in-store product displays that improved the customer experience and contributed to higher in-store sales.
Graphic Designer
The Allen Company2014 – 2017
· Developed new packaging designs for 300+ outdoor products across fishing, archery, and hunting categories · Implemented company-wide re-branding · Directed studio and lifestyle photo shoots · Provided image retouching and editing · Supervised and mentored the junior graphic designer
Junior Graphic Designer
The Allen Company2014 – 2017
Designed marketing materials, packaging, and digital content to effectively promote outdoor products, driving increased brand visibility and sales. Created visually compelling catalogs, brochures, and advertisements that enhanced brand messaging and supported successful product campaigns. Collaborated with product teams to design packaging and labels that improved product presentation and consumer appeal, contributing to stronger shelf presence. Developed dynamic trade show displays and promotional assets that elevated brand presence and generated valuable leads at outdoor industry events. Ensured brand consistency across digital and print media, supporting seamless marketing and product launches, and strengthening overall brand positioning.
Product Photographer
BoCo Gear2016 – 2017
Directed and managed visual campaigns for BoCo Gear’s headwear collections, aligning design with brand identity to drive market impact and customer engagement. Led art direction for product photography, ensuring the creative vision was executed flawlessly to highlight product features and resonate with the target audience. Designed and optimized marketing assets, including product photography, web banners, and social media content, enhancing visual impact and engagement across all digital channels. Collaborated with cross-functional teams to ensure cohesive design and photography, aligning creative work with product development and broader brand strategies. Oversaw the design process from concept to execution, maintaining high creative standards while delivering timely, market-driven solutions.
