Rachel Fernandez-Grant

Creative Problem Solving · RFG Designs

Fort Collins, CO

In My Own Words

I have a vision to bring brands to life through innovative design solutions. With a passion for conceptualizing and executing visually captivating projects, I specialize in guiding clients from initial concepts to polished final products. My extensive background in creative problem-solving ensures that each project is approached with meticulous attention to detail and a deep understanding of color theory and design fundamentals.

I pride myself on developing comprehensive brand identities that resonate with audiences across various mediums. From crafting memorable logos and brand guidelines to designing engaging websites and corporate event materials, our versatile team delivers tailored solutions that elevate brands and leave lasting impressions.

When working with print projects, I actively seek out eco-friendly printing options and collaborate with clients to incorporate sustainable practices into their branding initiatives. My dedication to environmental responsibility is reflected in every aspect of our work, from selecting print vendors to designing packaging materials.

Driven by a passion for storytelling, I specialize in creating illustrations that add depth and personality to each project. Whether it's custom vector graphics or fully fleshed-out background images, I bring creativity and expertise to every illustration, enhancing the overall visual appeal of our clients' projects.

I'm committed to delivering high-quality work and exceeding client expectations making me a trusted partner for businesses seeking to make a lasting impact through exceptional design.

Work Experience

Freelance Illustrator/Designer

RFG Designs

2017 – Present

Developed business acumen in management of sole proprietorship. Manage all aspects of design product development to enhance clients’ small business presence, including but not limited to: websites, company logos, brand guidelines, podcast covers, posters. Provide custom illustrations as requested.

Illustrator/Designer

DexMat

2023 – 2024

- Created the foundation, brand standards, and brand guidelines for the company - Designed and oversaw the print production for the creation of the new packaging and various promo materials - Led the charge in locating sustainable print vendors for the company - Directed and edited a variety of promotional videos to bring awareness and excitement to the product Illustrated custom vector graphics from icons to fully fleshed-out background images - Designed the layout for DexMat’s new website while working alongside the web developer to create a cohesive and smooth user experience

Lead Graphic Designer

ENDEAVOR BUSINESS MEDIA

2020 – 2021

Designed and completed more than 350 client creative projects while working within strict deadlines. Significantly increased personal production speed. Played a key role in improving project management system resulting in timeline efficiency and enhanced communication with project managers. Collaborate with head designer to create multiple, comprehensive graphics packages. As primary designer, responsible for landing pages, ebooks, white papers, emails, web ads, infographics and illustrations.

Graphic Designer

INFORMA ENGAGE

2018 – 2020

Met aggressive deadlines while complying with brand standards for each corporate client. Assisted in explainer video development and illustrations to eliminate work outsourcing. Responsible for simultaneously developing multiple projects such as explainer videos, web ads, eblasts, white papers, infographics, and ebooks.

Education

Bachelor of Fine Arts

COLORADO STATE UNIVERSITY

Bachelor of Fine Arts

Projects

DexMat Packagin

https://rfgdesigns.myportfolio.com/dexmat-product-packaging

Creating packaging for DexMat's high-quality, environmentally friendly materials was very exciting. Their brand exudes a high-tech and sleek feel, which needs to be conveyed through their boxes.

DexMat LinkedIn Carousel Ads

https://rfgdesigns.myportfolio.com/galvorn-properties-linkedin-carousel-ads

Marketing to LinkedIn is one of the best ways to grow your audience. For this project, DexMat wanted custom illustrations demonstrating the unlimited options their material could be used as. The only prerequisites for the project were silhouettes, so I took that concept and turned it into a multi-dimensional illustration.

MG Tree LLC

https://rfgdesigns.myportfolio.com/mg-tree-llc-business-card-brand-update

MG Tree LLC is a small arborist company looking for brand development. Specifically, they needed a logo, fonts, and a defined color palette to better market themselves.

Interests

DrawingPotteryWalkingTravelingArtExploringGoing to the gymAtv

Skills

illustratorillustrationphotoshopafter effectsindesignpremier proproblem solvingcreative thinkingteam workcollaborationproject leadgood time managemnet