Summary
Activity
Work experience
Grrilla Marketing
Digital Marketing Manager - Freelance | 06/2013 - Current
As a freelance digital marketing manager, I provided marketing services, with a focus on social media, to companies in and around the action sports industry. I developed and executed marketing strategies that aligned specifically with the clients overall business goals. I developed successful integrated marketing campaigns by creating cohesive messaging across social media, email, and website communications.
Staying up to date on latest online trends and emerging platforms, I would identify new opportunities that would benefit a clients brand.
Monster Energy Company
Social Media Community Manager | 10/2015 - 11/2016
As Community Manager I managed the main global social media accounts for the Monster Energy brand, which included Facebook, Twitter, Instagram, YouTube, Snapchat, and Vine. I was responsible for daily management focusing on content publication and community management, as well as development and execution of comprehensive social media campaigns around global properties such as X Games, Supercross, Nitro World Games, and MMA.
In addition to checking metrics on published content daily, I created monthly social media reports to measure effectiveness of campaigns and analyze what content resonates with our audience to continually improve strategy.
ONE Industries
Online Community Coordinator | 02/2013 - 06/2013
As the Online Community Coordinator I focused on managing ONE Industries' Facebook, Twitter, and Instagram accounts. I also maintained the company blog - curating and writing content, and wrote weekly race reports from Monster Energy Supercross and distributed them to online industry publications. In addition to managing content publishing and community engagement, I also developed and executed successful co-branded social media campaigns with two of the ONE's largest retailers, Motorcycle Superstore and Bob's Cycle.
GSX Events
Assistant to Events Manager | 02/2012 - 10/2012
I was contracted for the 2012 UCI BMX Supercross World Cup season as the assistant to the Events Manager. I traveled internationally to each event and was responsible for a variety of tasks which included setting up the merchandise booth, creating inventory reports for merchandise, supervising volunteers, arranging branding around the track, interviewing athletes, assisting with social media, and anything else to ensure the event was a success.
Education history
Lafayette College
None | 2002 - 2003
Orange Coast College
Nonw | 2010 - 2013
Sierra Nevada College
None | 2003 - 2005
