Miriam Vaught
Integrated Project Manager · American Media Inc. LLC
San Diego, CA
Work Experience
Integrated Project Manager
American Media Inc. LLC2019 – Present
Duties: - Responsible for executing custom editorial programs and digital media campaigns across 4 magazine brands (Surfer Magazine, Surfer Films, Powder Magazine, TransWorld Skateboarding Magazine). - Create and manage rollout plans for custom editorial and social campaigns. - Manage client requests, expectations, and timelines for each campaign, providing ad specs and gathering assets, - Collaborate with internal teams to manage timelines; leading weekly check ins with team leads and sales leads to strategize major upcoming campaigns, identify risks and solve. - Partner with editors, art directors, sales, clients and agencies to validate/QA and approve all content for prior to launches. - Manage project costs to stay on budget, factoring in social amplification, sales costs, and hard costs. - Analyze and report on all performance data for each campaign; creating recap decks, and statistical reports for all campaigns. Accomplishments: - Managed 90 deliverables for Vans US Open of Surfing ranging from social posts to newsletters and live promotion.
Lead Producer/ Program Manager
Zillow Group2018 – 2019
• Accurately define the scope of the Neighborhood Details Pages including company goals, project scope, marketing campaign deliverables, schedule, and budget. • Lead and formalize creative development process: brief writing, creative resourcing, timeline management, budget tracking, agency/vendor relationship (scope of work, purchase orders), cross- functional communication, creative strategy, leadership presentations, and legal approvals. • Predict and assess the creative needs for integrated marketing campaigns and product launches. • Collaborate with internal teams to manage timelines; leading weekly check ins with team leads and stakeholders to plan major milestones, identify risks and solve.
Associate Producer/ Project Manager
GoPro Inc.2015 – 2016
Responsible for the production of online video campaigns and partnerships. Executed commercial, broadcast, and promotional content for 2 key verticals for large scale activations such as Nike Street League, US Ski and Snowboard Association, ESPN X- Games, World Surf League, Vans Triple Crown, and the Berrics. • Assured each production is implemented efficiently and effectively - from pre-production through post production, working cross- functionally in collaboration with 360 Marketing departments. Created and tracked project budgets and all legal. Documenting all permits, releases, licenses, athlete signifies and executed full event/ media contracts defining deliverables and execution on those events. • Managed ongoing relations with major partnerships while developing new inbound content strategies and executing new complex content opportunities with partnerships.
Content Specialist
GoPro Inc.2014 – 2015
Responsible for the global distribution of all content, from in-house productions to retail spaces, trade- shows/events, online/digital mediums, resorts, and television broadcast.
Creative Specialist
APPLE INC2010 – 2014
Conducted training, from new hire training ensuring the team as a whole was ready for new product launches and companywide initiatives, to product training for customers. Worked with customers to solve product problems and find solutions.