Miranda Colton

Freelance Graphic Designer, Marketing Professional: 2010 – Present • Responsible for completing various freelance design assignments including creation of bi-monthly digital newsletters, bi-monthly product e-blasts, and blogging for The Lab Holding LLC • Edited photos and compiled into line sheets to create lookbooks for Merritt Charles • Responsible for the coordination and production of a variety of graphics products and services • Focused on creating digital and print marketing materials for small to mid-sized businesses • Developed layout and design for communication and marketing materials • Implementing data management • Monitoring campaign delivery and optimizing campaigns to the proper KPIs • Providing input and recommendations on campaign strategy

• Email Marketing: - Management 40 local centers’ email campaigns (worldwide: US, Canada, Singapore, Dubai, London, etc.) while communicating company brand through email marketing - Carrying out segmentation of the database and deployment of emails - Excellent communication and copywriting skills • Direct Mail Marketing: - Proof and approve daily US and Canada daily database marketing mailings - Proofing of all creative pieces, creation of variable data fields in InDesign for creative pieces – management between vendors and creative director - Query and pull names from Salesforce for daily and monthly mailings, maintain critical suppression files

• Coordinated various marketing campaigns and media promotions • Managed daily operations of vendor meetings and events within approved budget limits and timelines • Maintained ongoing vendor and product management communications and responded to issues • Provided departmental support including: processing purchase orders and invoices, submitting check requests, maintaining upkeep of Sales Representative and Product Management requests, distributing job requests internally and externally • Managed literature and collateral orders for new hire training

• Assist in creating, enhancing, and updating medical and health related multimedia: slideshows, images, newsletters, and templates • Code and format slideshows, images, newsletters, daily homepage promotions, and quizzes • Update daily homepage promotion content per request • Create and rewrite templates for slideshows and quizzes to send to doctors for editorial purposes • Edit all materials prior to publishing to confirm that they are set to company production standards • Clean-up of content database • Image creation and editing using Photoshop and Illustrator • Daily posting on social media channels

• Purchased and controlled store supply and uniform inventory for 15 corporate locations • Developed and designed “Nekter News,” a monthly employee newsletter that was distributed to all Nekter corporate and franchise employees • Created unique graphics for use on seasonal and fundraising promotions, which were used in store and on social media • Positioned and photographed retail items and created specific planograms that were printed and utilized in store for merchandising purposes • Worked in conjunction with district managers to recruit candidates for open positions within the company as well as contacting and scheduling interviews • Facilitated weekly tactical meetings as well as special events within the company • Maintained positive vendor relationships

• Provided clients with an aggressive internet marketing campaign that ensured optimum search engine visibility. Projects included but were not limited to: home improvement, health care, professional photography, event planning • Coordinated with head graphic designer creating possible design themes as well as the functionality of the designs in relation to the company’s clientele • Made custom changes to clients’ websites on a daily basis to ensure that all logos, pictures and content met or surpassed the clients’ expectations • Provided all clients’ websites with a quality assurance check before their marketing campaign went live on the internet