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Freelance Graphic Designer / Marketing Professional

Creative & Design

Freelance Graphic Designer, Marketing Professional: 2010 – Present
• Responsible for completing various freelance design assignments including creation of bi-monthly digital newsletters, bi-monthly product e-blasts, and blogging for The Lab Holding LLC
• Edited photos and compiled into line sheets to create lookbooks for Merritt Charles
• Responsible for the coordination and production of a variety of graphics products and services
• Focused on creating digital and print marketing materials for small to mid-sized businesses
• Developed layout and design for communication and marketing materials
• Implementing data management
• Monitoring campaign delivery and optimizing campaigns to the proper KPIs
• Providing input and recommendations on campaign strategy

• Email Marketing:
- Management 40 local centers’ email campaigns (worldwide: US, Canada, Singapore, Dubai, London, etc.) while communicating company brand through email marketing
- Carrying out segmentation of the database and deployment of emails
- Excellent communication and copywriting skills
• Direct Mail Marketing:
- Proof and approve daily US and Canada daily database marketing mailings
- Proofing of all creative pieces, creation of variable data fields in InDesign for creative
pieces – management between vendors and creative director
- Query and pull names from Salesforce for daily and monthly mailings, maintain critical
suppression files

Marketing Coordinator

• Coordinated various marketing campaigns and media promotions
• Managed daily operations of vendor meetings and events within approved budget limits and
timelines
• Maintained ongoing vendor and product management communications and responded to issues
• Provided departmental support including: processing purchase orders and invoices, submitting
check requests, maintaining upkeep of Sales Representative and Product Management requests,
distributing job requests internally and externally
• Managed literature and collateral orders for new hire training

• Assist in creating, enhancing, and updating medical and health related multimedia: slideshows, images, newsletters, and templates
• Code and format slideshows, images, newsletters, daily homepage promotions, and quizzes
• Update daily homepage promotion content per request
• Create and rewrite templates for slideshows and quizzes to send to doctors for editorial purposes
• Edit all materials prior to publishing to confirm that they are set to company production standards
• Clean-up of content database
• Image creation and editing using Photoshop and Illustrator
• Daily posting on social media channels

Multimedia Producer

• Purchased and controlled store supply and uniform inventory for 15 corporate locations
• Developed and designed “Nekter News,” a monthly employee newsletter that was distributed to all Nekter corporate and franchise employees
• Created unique graphics for use on seasonal and fundraising promotions, which were used in store and
on social media
• Positioned and photographed retail items and created specific planograms that were printed and utilized in store for merchandising purposes
• Worked in conjunction with district managers to recruit candidates for open positions within the company as well as contacting and scheduling interviews
• Facilitated weekly tactical meetings as well as special events within the company
• Maintained positive vendor relationships

Executive Assistant / Marketing Assistant

• Provided clients with an aggressive internet marketing campaign that ensured optimum search engine visibility.  Projects included but were not limited to: home improvement, health care, professional photography, event planning
• Coordinated with head graphic designer creating possible design themes as well as the functionality of the designs in relation to the company’s clientele
• Made custom changes to clients’ websites on a daily basis to ensure that all logos, pictures and content met or surpassed the clients’ expectations
• Provided all clients’ websites with a quality assurance check before their marketing campaign went live on the internet

Miranda Colton is a Freelance Graphic Designer / Marketing Professional at Self in Irvine, CA.

Miranda Colton

Miranda Colton

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