Michel Schnaas

Managed the Latin America Distributor business for all categories of the ASICS Sports and Lifestyle brands (Volume: $20m). Development and implementation of strategic initiatives in the areas of Sales, Marketing, Operations, and Finance. Extensive travel for market research, business model evaluation, contract negotiation, product presentations, sourcing and logistics evaluation, and events supervision. Responsible for revenue and margin maximization through strategic pricing; setting operational strategy, cross-functional integration throughout the organization, P&L and Budget creation and management.

Responsible for Sales and Regional Marketing of the REVO Premium Polarized Sunglass brand into the Sun Specialty, Optical, and Sports Channels throughout the Southern California territory from San Luis Obispo to San Diego. Primary focus on servicing existing business and establishing new distribution. Responsible for demand creation through the development and execution of grass roots marketing initiatives. Grew business 120% within assigned territory.

Acting-General Manager during the relaunch of Oakley Mexico, Inc. subsidiary. Accountable for the creation and implementation of Annual Operating Plan, Budget, and P&L reports. Successfully built and managed a team, covering various areas of the business, through the use of SMART goals and the implementation of KPIs. Accountable for business and brand development into new markets and channels of distribution; oversight of marketing strategy implementation; team building and development; and overall business growth. Accomplished double digit growth due to successful cross-functional integration with parent company, establishment of solid business structures, and penetration into unexploited segments of the market. Additional tasks included the sale of company HQ building, scouting for and establishing a new office location, and the ultimate integration of the business into the parent company.

Managed sales and marketing programs for seven subsidiaries and distributors’ footwear business, with volume of $80 million. Key contributor to product merchandising of the footwear category by providing specific market feedback in the form of margin requirements, SMU projects, local sourcing requirements, as well as channel and price segmentation.

Managed all Direct Sales, Distributor, and Licensee business for Rip Curl, USA in Asia, Israel, Latin America, and S. Pacific region. Sales and Marketing strategy creation and implementation. Supply chain management for Licensee business. Set up sales shows in multiple countries. Range showings at national trade shows and other regional shows. Distributor and Licensee contract review and negotiation with multiple candidates. Accomplished 20% YoY growth on average.

Tech Department Management: wetsuits, eyewear, and watches (Volume: $10 million of $1 billion company). Sales and technical support for eyewear and watches for the eastern US and Puerto Rico. Domestic and International B2B2C Technical support as wetsuits specialist. Order files management and product allocation to a 90%+ order fulfillment.

Managed over 300 accounts for six sales representatives in S.E. Asia and Latin America (Volume: $12 million of $900 million company). Order file management: Maintained a minimum of shipped to booked dollars ratio of 85% - 95%. Prepared and presented order and sales reports to top management and customers. Tradeshow attendance, company walkthroughs, phone and E-mail in both Spanish and English. Marketing: Assistance in the areas of sports marketing, merchandising, and events.

Managed 200 domestic accounts (Volume: $5 million of $600 million company). Responsible for order file integrity and fulfillment through relationship building and systems operations.