In my own words
— MichaelA marketing specialist that enjoys the outdoors and creates compelling marketing content by applying strategic and creative ideas into various forms of multimedia including video, photo, and design.
Currently a Marketing Contractor for Mountain Sports International
mikezswim.com
Trajectory
May 2017 — Now
Content Coordinator · MSI
I specialize in creating and organizing media content used in various social media channels, ad, and other promotions. I also help manage social media platforms (instagram, Facebook, twitter) for various brands such as the SCOTT Enduro Cup, Ride Sun Valley Bike festival, and Lexus LaceUp Running, The North Face Peak2Park, and TORC: the off-road championship.
Other specific roles for events include
Lexus LaceUp
Event highlight video filming and edit.
Creation of motion graphics for video use.
Scott Enduro Cup
-Event registration and on-site marketing operations.
-Storyboarded, filmed, edited and motion graphics for Deer Valley race course preview and race highlight video.
-Video content creator for social channels
TORC: The Off-Road Championship
-Multimedia - Video/Photo
-Filmed/Edit “behind-the-scene” athlete
interviews used on Social Channels and torcseries.com
Oct 2016 — May 2017
Community Marketing Intern · Mountain Sports International
I provide support for the marketing team at MSI, which includes actively engaging social media channels, performing marketing research, image and file organization, and other administrative duties for multiple events including The North Face Peak2Park competition, Lexus LaceUp running series, SCOTT Enduro Cup, Ride Sun Valley, and TORC (The off-road championships).
Created #FridayFix video edits and various motion graphics for Peak2Park.
mtsports.com
May 2015 — May 2017
Selling Supervisor · The North Face
As a selling supervisor my responsibilities include helping the store exceed sales and productivity goals through training, coaching, and motivating sales associates on professional selling skills, developing customer relationships, and training on outdoor product technology. I also perform sales floor observations of associates, track/report their individual sales goals, and maintain store merchandising standards. Other responsibilities of mine include retail operations, processing shipment, and restocking inventory duties.
Feb 2015 — Sep 2015
Bike Salesman, Assistant repairs · Bingham Cyclery
As a salesman I focused on selling the right bike to a new customer in the store by finding their needs and skill levels. This included upsetting higher quality parts and all other gear needed to have fun bike riding. I also helped with bike repairs, maintenance, and building new bicycles.
Oct 2014 — May 2015
Sales Associate · The North Face
Retail Sales Associate at The North Face in Salt Lake City. Job focus was around customer sales of technical outerwear and equipment including jackets, training gear, tents, packs, and footwear. I have experience in cashier operations, returns, shipment inventory and merchandising.
Nov 2013 — Apr 2015
Public Safety / Parking Lot Attendant · Snowbird
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Activity
Education history
Davis High School
High School Diploma | 2008 - 2011
Westminster College
Bachelors Degree | 2011 - 2017
