Michael Sheridan
Product Manager · Educational Insights
Long Beach, CA
In My Own Words
Dynamic Product Manager and Developer with 5 years of hands-on manufacturing, marketing, and merchandising experience. Expert communicator and leader, creative and detail oriented, with a passion for all outdoor activities. Consistently striving to improve processes and provide team members with the tools to create new and engaging products.
Work Experience
Product Manager
Educational Insights2018 – Present
Responsible for the development and execution of new products that ensure revenue generation, customer satisfaction, and market share growth. Lead development, acting as the point person on all phases of multiple products' development including gathering and prioritizing product/customer requirements, product ideation/vision, prototyping and iteration, establishing product guidelines, and executing integrated development plans.
Category and Brand Manager for Outdoor Sports
Bravo Sports2014 – 2018
• Oversee and control the Outdoor category with over $40 million in annual revenue. • Manage new and existing products from inception to retail debut- developing rollout plans, marketing strategies, and comprehensive product lines. • Directed a team developing an innovative and patented canopy for a targeted price point and market. Oversaw product launch and monitored product performance. • Increased total sales dollars and margins within the Outdoor category by creating new products and improving existing items, focusing on instant canopies and folding outdoor chairs. • Design comprehensive product lines addressing market, color, and graphic trends. • Created, designed, and directed the design of product manuals, Amazon A+ modules, online consumer resources, individual package artwork, sales presentations, and catalogs. • Create, update, and distribute tech packs for development and production. • Chief point of contact for a licensing agreement with a competitor company. Main
Product Developer
Bravo Sports2012 – 2018
• Advanced development calendar by 6 months within the first year managing the category. • Collaborate with sales department to develop marketing strategies for pre-ordered product, continually meet with buyers for new program pitches and demonstrate product expertise. • Streamlined communications between U.S. and international offices with WIP reports and sample tracking to ensure consistency between product design and production. • Liaison between sales and creative team in the creation of marketing materials and sales decks. • Regulated PLM with detailed and up to date product specifications.
Management Assistant
ASUCLA Store - Market2009 – 2012
• Ordered and managed over $500k annually of perishable inventory. • Hired, managed, and trained a staff of part-time peers. • Consistently improved internal systems to create more efficient ordering and inventory processes. • Tracked, verified, and paid invoices and credits. • Point of contact for vendors and customers.
