Michael Moore

Digital Marketing Specialist

2024 – Present

• Simultaneously managed Google Ads Performance Max, Search, Video, Display, Shopping, and Local campaigns for up to 17 clients in a variety of industries, which all saw at least a 20% increase year-over-year in conversions and clicks.

• Analyzed and reported marketing automation data to identify automobile customer purchase intent, driving a 45% month-over-month increase in client click-through rates over three months.

• Optimized Google Ads campaigns consistently driving a minimum of 20% year-over-year growth in conversions and clicks for all accounts.

• Utilized Google Analytics to generate detailed reports on website traffic, user behavior, and conversion metrics, providing actionable insights that led to a 20% improvement in user engagement and a 30% increase in conversion rates.

• Streamlined data collection and improved conversion tracking through Google Tag Manager, enhancing analytics accuracy and increasing data reliability by 20%.

• Developed and executed comprehensive marketing strategies that aligned with business objectives for Mariposa Med Spa, driving a 120% increase in lead generation and enhancing brand awareness across multiple digital channels.

Senior Marketing Coordinator

2021 – 2024

• Managed cross-platform advertising campaigns for 20 clients, including Google Ads, paid social media, streaming ads (CTV, podcasts, online video), direct mail with companion display ads, and website assets to support ongoing campaigns.

• Partnered with marketing, design, and digital strategy teams at Longo Toyota to develop and execute marketing plans, resulting in a 30%+ YoY increase in website traffic.

• Coordinated with the internal design and digital strategy teams to ensure projects met client expectations and deadlines by utilizing production tracking software monday.com to track over 80 projects each month from start to finish.

• Track and analyze key performance metrics (form submissions, phone calls, chat leads, etc.) from Google Analytics, Google Ads, and Meta Ads for 20 clients monthly, providing actionable insights and reports to drive performance improvements.

• Responsible for managing and maintaining each clients website in regards to design, user experience, and tracking code implementation using Google Tag Manager.

• Managed communication with 20+ clients, providing regular updates on the status of marketing initiatives and deliverables to ensure alignment and timely execution.

• Managed the manufacturer advertising and marketing compliance approval process for all 20 assigned clients.

Marketing Services Coordinator

2017 – 2018

- Effectively oversaw the completion of 818 creative team projects during the 2017-18 season, the most completed in the organization’s history

- Led in the implementation of inMotionNow, a project workflow management software that streamlines the creative approval process, resulting for quicker project approval, shorter production timelines, and a project completion increase of 31 percent

- Coordinated and collaborated with creative teams and other departments to conceptualize and execute strategic cross-platform advertising campaigns that reached millions of people, such as the 2017-18 NBA Playoffs campaign

- Developed social media strategies for the Thunder Shop that were geared toward 18 to 35-year-old sports enthusiasts, increasing cross-channel follows, likes, mentions, and shares by 65 percent

- Maintained high-attention to detail by coordinating project requirements with the creative team and other departments; designing graphics; communicating project status; placing orders, and verifying invoices

- Led briefs with graphic designers to strategize, set workflows, and identify objectives to effectively execute several high-profile projects designed for numerous mediums while meeting budget expectations and deadlines

- Contributed and led in the design implementation of projects by incorporating copy, graphic design, and brand assets

Strategic Communications, minor in Journalism

2011 – 2015

President's Leadership Council Scholarship