Michael Hayes

Global Head of Digital & Technology

2020 – 2022

Responsible for leading Ben & Jerry's digital & technology globally for both the retail and package business. Oversees digital transformation, digital marketing, media, e-commerce, web development, marketing technology and retail technology.

Global Head of Digital Marketing

2018 – 2020

Responsible for providing thought leadership, strategies, and executional oversight that result in accelerated growth for Ben & Jerry's global business. Led digital marketers, brand managers, creatives, web developers and outside agencies to ensure success in brand communications, media, marketing technology, and e-commerce.

Senior Global Digital Marketing Manager

2017 – 2017

Managed Ben & Jerry's Global Digital Marketing Team. Responsible for Ben & Jerry's digital strategy, social media, websites, digital media, content development, search, e-commerce, CRM, and marketing technology.

Global Digital Marketing Manager

2015 – 2016

Responsible for global strategy, innovation, and governance. Duties included creating and implementing tactics for digital media, content, publishing, social media, e-commerce, CRM, and measurement.

Digital Marketing Manager

2012 – 2015

Responsible for developing and executing U.S. digital marketing for both the packaged and retail business. Duties included digital strategy, social media, content, media, and creating and implementing global digital campaigns.

Integrated Marketing Specialist

2011 – 2012

Responsible for developing and executing integrated marketing tactics. Duties included experiential marketing, sponsorships, a college ambassador program, and social media.

Associate Brand Manager

2010 – 2010

Responsible for developing and executing the company's annual marketing plan including product promotions, events, digital, and public relations. Managed the execution with wholesalers, retailers, and sales.

2004 – 2008