Michael Brennan
Senior Manager Flagships
Denver | United States
Skills
No information
Interests
Marketing
Industries
Bike
Lifestyle
Outdoor
Summary
Activity
Work experience
adidas
Senior Manager Flagships | 01/2017 - Current
Oversee strategy and financials for adidas Global Flagships, representing over $100m in sales annually.
Challenged, changed, and implemented profit driving initiatives for Flagships:
• Localized product – estimated to bring in $3m annually per store
• Omni-channel activation – added $350,000 to the bottom line
• adidas Talent Carousel participant
• Project manager with McKinsey & Company to develop the future of adidas retail
adidas
Sports Marketing Manager | 11/2014 - 01/2017
Built relationships and created bespoke strategy, sponsorships, and campaigns to grow the adidas business in partnership with Major League Soccer and each MLS club market partner. Examples include:
• Built creative solutions to support MLS team-led marketing initiatives; helped Sporting Kansas City celebrate their 20th anniversary with the most successful product launch in club history
• Worked cross-functionally to design, develop, and manufacture commercially viable MLS Jerseys each season
• Provided best-in-class relationship management and client services
Human Movement Management
Digital Marketing Director | 11/2012 - 07/2014
Organically grew awareness, engagement, and sales for all HMM events:
• Grew VIP ticket sales to HMM’s largest event, Denver Oktoberfest, by 75% vs. Y-1. Profits from VIP sales grew by $50k in 2013. No promotional budget available
• Expanded the Ugly Sweater Run to 24 new cities in 2013 and exceeded our goal of 2,000 consumers per city by 20%. Marketing budget under $1k per city
Gilt Edge Soccer Marketing
Account Executive | 06/2010 - 06/2012
Managed client day-to-day for a boutique marketing agency that connects Fortune 500 brands to soccer consumers
Education history
West Virginia University
| 2006 - 2010
