Melinda Patterson

Worked with the Marketing Department to implement marketing strategies and goals; Designed and managed the production of bus & trolley signage and schedules; Created visually appealing maps, schematics, and charts using branding guidelines; Produced quarterly newsletters, brochures, ads, and transit passes.

Managed all creative work for company branding and marketing campaigns; Designed products and packaging, labels, and instruction manuals; Created the look and feel for ads, magazine features, catalogs, and sales sheets; Performed photo shoots for product catalog, packaging, and marketing efforts; Retouched & enhanced photo images and organized image library.

Managed graphics and production services for Alaska Airlines Account; Provided customer service and arranged meetings with clients to discuss graphic needs and pricing; Conceptualized and designed marketing collateral including brochures, direct mailers, posters and signage; Prepared press-ready art files using commercial printing standards; Created all design work following large corporation branding guidelines; Organized and managed image libraries and all artwork files

Managed the production of various communication tools, including newsletters, fliers, direct mail, brochures, special event materials, press releases and displays; Established graphic standards and visual images for stationary, publications and displays; Worked in conjunction with Media Manager and Creative Director in the production of all marketing materials; Assisted in implementation of marketing plans developed by the marketing department; Published quarterly newsletters: planned content to match audiences interests and arranged for photography; Recruits, trains and monitors volunteer involvement and participation in graphics oriented projects

Assisted Brand Manager and Art Director with various design production projects; Worked with color samples and created spec sheets for oversea vendors; Retouched and resized images for both catalog and web pages; Optimized and compressed images for best web viewing

Developed creative and effective design solutions with Art Director and Account Executives; Conceptualized and designed collateral materials such as brochures, newsletters, postcards and advertisements; Designed and produced signage and POP banners for trade show exhibit booths; Created various types of info graphics such as maps, charts, and other engineering visuals; Developed new company identity system guidelines and created templates

Designed customized wine labels; Incorporated client-provided graphics, artwork and logos into design layouts; Retouched and edited photos and artwork as needed; Completed projects in a quick turnaround environment; Communicated with customers to meet customers’ needs