Melanie Schneider

Managed eight commercial real estate broker's daily operations, scheduling, marketing, accounting, and contracts. • Generated, edited, and revised lease and sale listing agreements, proposals, and AIR contracts. • Managed executive team's database and calendars, including scheduling, communications, and coordination with internal and external stakeholders. • Contributed to daily operations, including receivables and invoicing. • Generated surveys, tour books, marketing reports, stacking plans and offering memorandums. • Tracked and monitored brokerage agreements, listings, contracts, and confidentiality agreements ensuring deliverables and deadlines were met. • Generated and optimized digital and print assets for listings, updating based on performance. • Drafted, submitted, and managed budgets and expenditures. • Procured and coordinated vendor services for photo, aerial, video, and 3D imagery. • Generated marketing reports for multiple projects and absorption reports for office, industrial and flex listings in North San Diego County.

Developed and streamlined project management system and optimized requisition process. • Streamlined project management system incorporating Liquid Planner; improved operations by 32%. • Directed 30+ projects simultaneously, from conceptions through execution, ensuring all elements were created, produced, and delivered on time. • Managed cross-functional teams from sales, product marketing, and corporate communications groups to develop event strategy and execute projects. • Optimized requisition process utilizing Zoho; reducing cost and improving fulfillment. • Analyzed and negotiated vendor contracts improving processes and compliance and reducing cost by 12.3%. • Provided on-going training and technical support to team members. • Contributed to planning, research and development of marketing strategies and product launches. • Contributed to development and execution of print, digital, point of sale materials, social media posts, newsletters, trade show presence and product launches.

Managed $1.4M book of business while consistently exceeding sales goals. • Developed and deployed email campaigns to clients and prospects to generate new business; achieved 5% response rate and a 2% close rate. • Maintained assigned account-base using Salesforce, increasing new accounts by 3%. • Researched and analyzed client's business to determine market share and opportunities for new business. • Evaluated and analyzed client's marketing campaigns to determine opportunities to maximize performance. • Prepared and delivered omni-channel marketing sales presentations, exceeding monthly sales goals. • Recommended changes, reallocation of resources and additional spend to meet the client's goals based on campaign analytics.

(temp) Researched, evaluated, and analyzed viability of new vertical, presenting findings to senior management. • Produced 400 qualified government leads through effective research and communication. • Generated a detailed work plan identifying and sequencing the activities needed to successfully complete the project including cost and resource analysis. • Ensured compliance with laws, rules and regulations and adherence under contractual obligations in accordance with RFPS, RFBs and RFQs, including privacy and security measures. • Generated business plan, policies and procedures, and SOPs for new business vertical. • Proofread and performed quality assurance checks on all documents to ensure that proposals were professionally printed, packaged, and shipped in a timely manner in accordance with all stated proposal requirements. • Generated responses to RFPs, RFQs and RFBs including attachments, such as forms, report packages, flowcharts, implementation schedules, and sample communication materials. • Reviewed and evaluated complex procurement document specifications to determine bid viability.

Led operations and strategic direction with full responsibility for bottom-line factors, including long-term planning. • Led client acquisition, engagement and retention, brand positioning, communications, B2B and B2C marketing, sales support, and product development, generating 13% YOY revenue growth. • Designed and implemented email campaigns, display marketing, print, promotional, digital, and social media strategies with a focus on inbound marketing and client retention, generating 23.1% open rate with a 19.59% CTR and 68.5% online engagement with a 33.1% CTR. • Negotiated contracts with suppliers and clients, monitoring performance, scope of work (SOW), deliverables and contractual obligations, ensuring profitability. • Managed and measured systems and databases to identify opportunities to systematically improve quality, capacity, and efficiency. • Developed business strategy, marketing operations, branding, business development and identified new market opportunities. • Analyzed market share, operations, and financial statements to measure performance and productivity to identify areas of opportunity, cost reduction, program improvement and/or policy change. • Directed employee relations, including hiring, retention, incentive programs, counseling, and training. • Researched, analyzed, and implemented software to improve operational and marketing efficiency.