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Megan Blanco

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Copywriter + Content Creator
Laguna Beach | United States

Skills

No information

Interests

Painting
Eating burritos

Industries

Creative Agencies
Fashion
Lifestyle
Streetwear
Surf
Swim
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In my own words

Megan

I'm a multi-disciplinary creative with 9+ years of experience working with fashion, beauty, and lifestyle brands.

With a background in brand marketing, I specialize in writing social captions that engage, SEO-driven blog articles that build awareness, and clean product descriptions that convert. When I'm not behind the keyboard, you can usually find me with my camera or iPhone in-hand capturing content to be shared across social media, E-commerce, and other consumer touchpoints.

Trajectory

Jul 2021 — Now
Copywriter + Content Creator · Freelance
Copy professional with experience in B2C marketing and SEO-driven content writing Storytelling-focused content creator for fashion, beauty, and lifestyle brands Other areas of expertise: social strategy, brand voice, community management
Feb 2019 — Jun 2021
Social Media Specialist · L*Space
Achieved average of 6 million owned Instagram content impressions monthly Managed all social strategy, content creation, curation, and copywriting across platforms Shot product photography on Canon DSLR and iPhone for all categories including swim, apparel, activewear, accessories, and beauty Ideated, shot, and edited creative video content for TikTok channel Wrote 2-3 SEO-rich long format blog articles per week to drive site traffic, engage audience, and maintain brand authority in marketplace Assisted with coordination of events and activations, attending and capturing content in real time Established and managed Brand Ambassador program
Feb 2018 — Feb 2019
Social Media Coordinator · L*Space
Monitor and populate all company social media platforms Creative direction, copywriting, and community management on platforms Manage brand content creation, including art direction, styling, photography, video, and curation across social platforms Write long format blog posts to engage audience and drive SEO Create weekly, monthly, and annual reports to manage social growth Work with PR to manage outreach, partnerships, and company collaborations Establish and manage Brand Ambassador program Monitor and catalog company user-generated content Experience in Google Analytics, Photoshop, Illustrator, and Full Circle
Mar 2017 — Feb 2018
Office Assistant · L*Space
Administrative tasks and office management Assist company founder on day-to-day projects Organize and execute company events Assist marketing department with social media, including content creation, copywriting, and community management Assist E-Commerce department with phone and email customer service
Nov 2015 — Mar 2017
Visual Merchandiser · Roger's Gardens
Creating and maintaining visual displays using live plants, pottery, and home décor Communicating directly with buyers to interpret seasonal visual concepts and bring them to life Creating unique and engaging presentations in indoor and outdoor sales spaces Planning and coordinating events, workshops, and seminars Filming design videos for online marketing content
Mar 2015 — Nov 2015
Sales Associate · The Shop, Laguna Beach
Building sales through elevated customer care Opening, closing, and submitting daily deposits Assisting with receiving, visual merchandising, and social media marketing
May 2013 — Nov 2015
Senior Sales/Restock Lead · Anthropologie
Promoted from Sales Associate to Senior Sales in less than a year Building sales by providing the highest level of customer care Building relationships with customers and determining their needs Assisting management on sales floor as needed Assisting with shipment and visual displays Coordinating restock and markdowns
May 2011 — Jan 2012
Public Relations Intern · Bowers Museum
Writing/editing press releases Utilizing social media to promote exhibitions and events Building and maintaining relationships with media contacts Cataloging press about the museum

Activity

Education history

Chapman University logo

Chapman University

BA | 2011 - 2013

Saddleback College logo

Saddleback College

AA | 2009 - 2011

Connections

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Wesley Boulton


Pony Rider Australia

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