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Copywriter + Content Creator

Digital & Media

I'm a multi-disciplinary creative with 9+ years of experience working with fashion, beauty, and lifestyle brands. 

With a background in brand marketing, I specialize in writing social captions that engage, SEO-driven blog articles that build awareness, and clean product descriptions that convert. When I'm not behind the keyboard, you can usually find me with my camera or iPhone in-hand capturing content to be shared across social media, E-commerce, and other consumer touchpoints.

Copy professional with experience in B2C marketing and SEO-driven content writing
Storytelling-focused content creator for fashion, beauty, and lifestyle brands 
Other areas of expertise: social strategy, brand voice, community management

Achieved average of 6 million owned Instagram content impressions monthly 
Managed all social strategy, content creation, curation, and copywriting across platforms
Shot product photography on Canon DSLR and iPhone for all categories including swim, apparel, activewear, accessories, and beauty
Ideated, shot, and edited creative video content for TikTok channel 
Wrote 2-3 SEO-rich long format blog articles per week to drive site traffic, engage audience, and maintain brand authority in marketplace 
Assisted with coordination of events and activations, attending and capturing content in real time
Established and managed Brand Ambassador program

Social Media Specialist

Monitor and populate all company social media platforms
Creative direction, copywriting, and community management on platforms
Manage brand content creation, including art direction, styling, photography, video, and curation across social platforms
Write long format blog posts to engage audience and drive SEO
Create weekly, monthly, and annual reports to manage social growth
Work with PR to manage outreach, partnerships, and company collaborations
Establish and manage Brand Ambassador program
Monitor and catalog company user-generated content
Experience in Google Analytics, Photoshop, Illustrator, and Full Circle

Social Media Coordinator

Administrative tasks and office management
Assist company founder on day-to-day projects
Organize and execute company events
Assist marketing department with social media, including content creation, copywriting, and community management
Assist E-Commerce department with phone and email customer service

Office Assistant

Creating and maintaining visual displays using live plants, pottery, and home décor
Communicating directly with buyers to interpret seasonal visual concepts and bring them to life
Creating unique and engaging presentations in indoor and outdoor sales spaces
Planning and coordinating events, workshops, and seminars
Filming design videos for online marketing content

Visual Merchandiser

Building sales through elevated customer care
Opening, closing, and submitting daily deposits
Assisting with receiving, visual merchandising, and social media marketing

Sales Associate 

Promoted from Sales Associate to Senior Sales in less than a year
Building sales by providing the highest level of customer care
Building relationships with customers and determining their needs
Assisting management on sales floor as needed
Assisting with shipment and visual displays
Coordinating restock and markdowns

Senior Sales/Restock Lead

Writing/editing press releases
Utilizing social media to promote exhibitions and events
Building and maintaining relationships with media contacts
Cataloging press about the museum

Public Relations Intern

Megan Blanco is a Copywriter + Content Creator at Freelance in Laguna Beach, CA.

Megan Blanco — Copywriter + Content Creator at Freelance

Megan Blanco

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