Matt Andersen
Global Product Leader · Alive Union
Huntington Beach, CA
In My Own Words
A rare blend of strategic and creative product leader with a proven track record of success developing and leading product strategy that builds healthy business for global brands. Managing the entire product lifecycle has equipped me with a comprehensive understanding of what it takes to push technical product innovation while improving overall business performance and increasing market share.
As a life-long surfer and snowboarder, I’m passionate about environmental protection and sustainable practices in the apparel industry. I have extensive experience delivering environmentally responsible innovation across a broad range of product categories.
Let’s connect if you’re interested in discussing how my diverse experience and unique perspective can fuel growth for your business.
Portfolio: https://andersenmatt.com
Direct Contact: matt@andersenmatt.com
Full Time - Consulting - Freelance design
Work Experience
Founder & Creative Director
Alive Union2024 – Present
Services: Creative Direction, Product Design, Graphic Design, and Branding Product Strategy, Merchandising & Product Development Sustainable and Environmentally Responsible Design Lifestyle Apparel, Technical Performance Apparel, Outdoor, Winter Sports, Gear and Accessories. matt@aliveunion.com
SR DIRECTOR - MEN'S DESIGN
O'Neill2020 – 2024
Created, managed and led design direction and long-range product strategy across product categories, including design direction, seasonal category planning, and marketing messaging. Delivered successful collections that improved market positioning, fueled sales growth and embodied O’Neill’s commitment to surfing and ocean conservation.
VICE PRESIDENT – GLOBAL DESIGN, MERCHANDISING + PRODUCT DEVELOPMENT
Volcom2012 – 2019
Developed, managed and led the global product strategy across consumer categories: Lifestyle Apparel, Surf performance, Wetsuits, Technical Snow Outerwear, Footwear, and Accessories. Responsible for overall business performance, market position and profitability across the global omni channel business. Managed all aspects of design, merchandising and product development teams. Spearheaded global sustainable product initiatives aligning with the brand’s environmental goal to protect our planet.
VICE PRESIDENT, GLOBAL DESIGN
Quiksilver2001 – 2012
Leadership, management, design direction, and long-range product strategy across all Quiksilver business and categories, creating an emotional connection with consumers and driving long-term brand growth. MENS - WOMENS - SNOW - OUTDOOR - ACTIVE - FOOTWEAR – WETSUITS - WATCHES - EYEWEAR
