Mary Pagan
Creative Director at Wisp
Newport Beach, CA
In My Own Words
An experienced creative with a wide range of skills and intense attention to detail, Mary's experience is focused around women-centric lifestyle brands and encompasses creative direction, D2C marketing, visual merchandising, packaging design, social media content creation, and more. With an action-oriented attitude and a love for learning, she digs into every angle of a business to make every creative decision with an eye towards company goals and values.
Mary is currently Creative Director at Wisp, a telehealth company that offers accessible, judgement-free sexual & reproductive healthcare. In her free time, she’s mostly likely found reading, out for a run, or otherwise enjoying the Southern California sunshine.
Work Experience
Creative Director
wisp2022 – Present
• Manage creative team including full-time and freelance designers and copywriters • Oversee creative across all channels • Plan and execute photo and video shoots working directly with photographers, producers, and content creators • Ideate seasonal and evergreen campaigns and promotions • Design event booth and develop custom pieces • Strategize out of home advertising approach • Part of Product Development Team, focusing on packaging development and marketing messaging/visuals • Assist hands-on with graphic design and copywriting as needed • Coordinate with Product Team and UX Designer on launch of new website
Freelance Art Director
2021 – 2022
Freelance & short term creative roles encompassing art direction & graphic design. Worked with a variety of companies in the beauty & wellness space from established national brands to small startups.
Graphic Designer
ILIA Beauty2020 – 2021
• Key contributor to small team during an explosive growth period • Developed design systems for email and e-commerce graphics • Designed packaging including unit cartons, components, specialty sets, and samples • Assisted with creation and layout of in-store displays for retailers including Sephora and Credo • Lead design of in-store display at Mecca during expansion into Australian market • Maintained up-to-date linesheets, press releases, and educational materials • Assisted Art Director with planning and execution of photoshoots as needed
Senior Graphic Designer
Preferred Hotels & Resorts2018 – 2020
• Managed the design and production of several annual printed directories • Coordinated with Project Manager on annual calendar and project scheduling • Supervised and mentored Junior Graphic Designer • Collaborated with in-house and external marketing and creative teams to define and modernize brand visuals • Assisted Digital Asset Manager with implementation and management of IntelligenceBank DAM system
Graphic Designer
Preferred Hotels & Resorts2017 – 2018
• Lead production of the 2018-2019 Travel Planning Guide, distributed in 750+ hotels worldwide • Created graphics for print and web advertisements, corporate events, trade shows, sales, and business development • Continuously updated monthly and annual publications
Graphic Designer
ViX Paula Hermanny2015 – 2017
• Designed marketing emails and managed email marketing in MailChimp • Supported the e-commerce department with web graphics and general website updates • Created print and web collateral for marketing events, trade shows, social media, and point of purchase • Retouched and color-corrected product photography • Managed organization and distribution of photography, video, and branding assets
Graphic Designer
HD Supply Facilities Maintenance2014 – 2015
High-speed production of industrial catalogs.
