paul baclawski
Marketing and Sales Executive · Dreamstyle Remodeling
Lake Forest, CA
In My Own Words
With exceptional experience in the footwear and apparel industry, I have been the salesperson on the showroom floor, customer service manager on the phone, and the sales and marketing representative in the field. Through my experiences, Consistently developed creative concepts and solutions that have led to increased revenue and productivity. I take pride in mentoring and building great teams – and even more importantly building strong relationships with our customers. My extensive sales experience in all selling venues for the industry, including buyer shows trade shows special events and store-specific promotions.
Work Experience
Events and Retail Marketing Manager
Renewal by Andersen2023 – 2024
• Increased bookings by 30% for Orange County, Riverside, and San Bernadino territory. • Generated 20% increase in sales leads with a 15% increase in close rate. • Created cross functional sales training with General Manager and Sales Leads • Hire, train, and manage a team of 30 plus field reps. • Create quarterly and annual sales and marketing forecasts with KPI’s and ROI goals.
Director of Marketing / VP Purchasing
Nice Kicks Holdings / Shoe Biz Retail2015 – 2017
Responsible for marketing, social media, brand positioning, collaborations, purchasing, vendor relationships, events, location activation, community outreach, and marketing spend for Nice Kicks and Shoe Biz/Anthem.
Chief Brand Officer
PickYourShoes.com2010 – 2015
Responsibilities included: Brand marketing, buying for footwear, apparel, accessories, and collectibles, event marketing(Comic Con SD, Anime Expo, etc.), location activation, brand relations, collaboration management(footwear, apparel ,accessories, and collectibles), design support, marketing spend, media relations, community outreach, social media strategy, brand positioning, and vendor relationships.
Chief Marketing Officer
BAIT2014 – 2015
Co founder. Responsibilities included: Brand marketing, buying for footwear, apparel, accessories, and collectibles, event marketing(Comic Con SD, Anime Expo, etc.), location activation, brand relations, collaboration management(footwear, apparel ,accessories, and collectibles), design support, marketing spend, media relations, community outreach, social media strategy, brand positioning, new store locations, new store openings,and vendor relationships.
VP of Marketing
Shiekh Shoes2013 – 2013
Responsibilities included: Brand marketing, location activation, brand relations, marketing spend, media relations, community outreach, social media strategy, brand positioning, retail merchandising, visual merchandising, new store openings, and vendor relationships. In charge of Shiekh Shoes community center efforts in Compton CA.
Select Sales Manager
Reebok1994 – 2011
Customer Service Team lead, account marketing, Retail Marketing Manager, Retail Merchandiser, Key account marketing manager, Key account sales manager, Leading edge marketing manager, Leading edge sales manager, and Field rep marketing manager.
