In my own words
— MaryAn experienced creative with a wide range of skills and intense attention to detail, Mary's experience is focused around women-centric lifestyle brands and encompasses creative direction, D2C marketing, visual merchandising, packaging design, social media content creation, and more.
With an action-oriented attitude and a love for learning, she digs into every angle of a business to make every creative decision with an eye towards company goals and values.
Mary is currently Creative Director at Wisp, a telehealth company that offers accessible, judgement-free sexual & reproductive healthcare. In her free time, she’s mostly likely found reading, out for a run, or otherwise enjoying the Southern California sunshine.
Trajectory
Jul 2022 — Now
Creative Director · wisp
• Manage creative team including full-time and freelance designers and copywriters
• Oversee creative across all channels
• Plan and execute photo and video shoots working directly with photographers, producers, and content creators
• Ideate seasonal and evergreen campaigns and promotions
• Design event booth and develop custom pieces
• Strategize out of home advertising approach
• Part of Product Development Team, focusing on packaging development and marketing messaging/visuals
• Assist hands-on with graphic design and copywriting as needed
• Coordinate with Product Team and UX Designer on launch of new website
Jul 2021 — Aug 2022
Freelance Art Director
Freelance & short term creative roles encompassing art direction & graphic design. Worked with a variety of companies in the beauty & wellness space from established national brands to small startups.
Feb 2020 — Jul 2021
Graphic Designer · ILIA Beauty
• Key contributor to small team during an explosive growth period
• Developed design systems for email and e-commerce graphics
• Designed packaging including unit cartons, components, specialty sets, and samples
• Assisted with creation and layout of in-store displays for retailers including Sephora and Credo
• Lead design of in-store display at Mecca during expansion into Australian market
• Maintained up-to-date linesheets, press releases, and educational materials
• Assisted Art Director with planning and execution of photoshoots as needed
Nov 2018 — Feb 2020
Senior Graphic Designer · Preferred Hotels & Resorts
• Managed the design and production of several annual printed directories
• Coordinated with Project Manager on annual calendar and project scheduling
• Supervised and mentored Junior Graphic Designer
• Collaborated with in-house and external marketing and creative teams to define and modernize brand visuals
• Assisted Digital Asset Manager with implementation and management of IntelligenceBank DAM system
Oct 2017 — Nov 2018
Graphic Designer · Preferred Hotels & Resorts
• Lead production of the 2018-2019 Travel Planning Guide, distributed in 750+ hotels worldwide
• Created graphics for print and web advertisements, corporate events, trade shows, sales, and business development
• Continuously updated monthly and annual publications
Feb 2015 — Aug 2017
Graphic Designer · ViX Paula Hermanny
• Designed marketing emails and managed email marketing in MailChimp
• Supported the e-commerce department with web graphics and general website updates
• Created print and web collateral for marketing events, trade shows, social media, and point of purchase
• Retouched and color-corrected product photography
• Managed organization and distribution of photography, video, and branding assets
Aug 2014 — Feb 2015
Graphic Designer · HD Supply Facilities Maintenance
High-speed production of industrial catalogs.
May 2013 — Jun 2014
UI/UX Designer · CSUSB
Jul 2013 — Mar 2014
Graphic Designer · Robert and Frances Fullerton Museum of Art
Activity
Education history
California State University-San Bernardino
Bachelor of Arts (BA)
