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Creative Director at Wisp🔻

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An experienced creative with a wide range of skills and intense attention to detail, Mary's experience is focused around women-centric lifestyle brands and encompasses creative direction, D2C marketing, visual merchandising, packaging design, social media content creation, and more. With an action-oriented attitude and a love for learning, she digs into every angle of a business to make every creative decision with an eye towards company goals and values.

Mary is currently Creative Director at Wisp, a telehealth company that offers accessible, judgement-free sexual & reproductive healthcare. In her free time, she’s mostly likely found reading, out for a run, or otherwise enjoying the Southern California sunshine.

• Manage creative team including full-time and freelance designers and copywriters
• Oversee creative across all channels
• Plan and execute photo and video shoots working directly with photographers, producers, and content creators
• Ideate seasonal and evergreen campaigns and promotions
• Design event booth and develop custom pieces
• Strategize out of home advertising approach
• Part of Product Development Team, focusing on packaging development and marketing messaging/visuals
• Assist hands-on with graphic design and copywriting as needed
• Coordinate with Product Team and UX Designer on launch of new website

Creative Director

Freelance & short term creative roles encompassing art direction & graphic design. Worked with a variety of companies in the beauty & wellness space from established national brands to small startups.

Freelance Art Director

• Key contributor to small team during an explosive growth period
• Developed design systems for email and e-commerce graphics
• Designed packaging including unit cartons, components, specialty sets, and samples
• Assisted with creation and layout of in-store displays for retailers including Sephora and Credo
• Lead design of in-store display at Mecca during expansion into Australian market
• Maintained up-to-date linesheets, press releases, and educational materials
• Assisted Art Director with planning and execution of photoshoots as needed

Graphic Designer

• Managed the design and production of several annual printed directories
• Coordinated with Project Manager on annual calendar and project scheduling
• Supervised and mentored Junior Graphic Designer
• Collaborated with in-house and external marketing and creative teams to define and modernize brand visuals
• Assisted Digital Asset Manager with implementation and management of IntelligenceBank DAM system

Senior Graphic Designer

• Lead production of the 2018-2019 Travel Planning Guide, distributed in 750+ hotels worldwide
• Created graphics for print and web advertisements, corporate events, trade shows, sales, and business development
• Continuously updated monthly and annual publications

• Designed marketing emails and managed email marketing in MailChimp
• Supported the e-commerce department with web graphics and general website updates
• Created print and web collateral for marketing events, trade shows, social media, and point of purchase
• Retouched and color-corrected product photography
• Managed organization and distribution of photography, video, and branding assets

High-speed production of industrial catalogs.

UI/UX Designer

Mary Pagan is a Creative Director at Wisp in Newport Beach, California. View their experience, skills and work history on Malakye — the professional network…

Mary Pagan — Creative Director at Wisp at wisp

Mary Pagan

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