Maria Alexandra Victoria De la Torre

Perú / Retail Industry/ www.thebox.com.pe Official Distributors in Perú of Quiksilver, Roxy, DC Shoes, RVCA, Fox Racing, Wrangler and Lee. Largest Action Sports Brand Operator in the country. Marketing Manager June 2017-August 2019 Reporting to the Commercial Director, in charge of a team of 8 people • Implemented marketing strategy for 6 global brands in Peru: Roxy, Quiksilver, DC Shoes, Fox Racing, Wrangler Jeans and Lee Jeans. • Management of an annual budget of UDS450,000. • Coordinated daily with HQ, to make sure actions were aligned with global strategy for each of our brands. • Management of team athletes, social media calendars and brand activations, communication plans and campaigns. • Launch of events of social nature and sports nature, venues of 100-200 persons per event. • Executed communication and merchandising plan per brand, to increase brand awareness and brand preference. • Contributed in sales goals for each brand, through communication of commercial actions of each brand.

Reporting to the CFO, in charge of a team of 3 people. • Launched 1st ecommerce site (www.thebox.com.pe) / *This website was the first multibrand action-sports ecommerce in the market. • Delivered 2016 annual ecommerce channel's sales goals. • Designed marketing plan to achieve goal of traffic and online sales. • Developed plan and execution of 2nd ecommerce site (www.dcshoesperu.com).

Perú / Editorial & Media Industry/ www.cosas.pe Most prestigious Editorial and Magazine in the country. Product Manager (On-line business) October 2015-August 2016 Reporting to the Commercial Manager. • Achieved results of 20% above sales-target for digital advertising, after 6 months when results had been on average -85% of sales target. • Enhanced branded-content and cross-media partnerships with strategic brands. (Such us: Ripley, Kia, Mini Cooper, Saga, Nike and Visa).

Perú / Financial Industry / www.visanet.com.pe Exclusive transaction processor of "Visa" credit/debit cards in the country. Key Account Manager March 2013-April 2014 Reporting to the Commercial Manager • Managed a portfolio of 200 clients, where each one represented a minimum level of sales US$ 50,000 per month. • Developed business strategies to grow in different industries (Retailers Fashion, Footwear, Accessories, etc.) and identified new business opportunities.