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Marketing Bachelor’s degree (Class of 2014 Valedictorian). Eight years of experience in commercial marketing, lately focused in the sports retail industry. Born in Chicago (Illinois) but lived most of my life in Peru´. Passionate about working for out-doors and sport inspired brands. Looking for a job in a company with true spirit, that seeks to be a positive actor in the world.


Perú / Retail Industry/ www.thebox.com.pe
Official Distributors in Perú of Quiksilver, Roxy, DC Shoes, RVCA, Fox Racing, Wrangler and Lee.
Largest Action Sports Brand Operator in the country.
Marketing Manager	June 2017-August 2019
Reporting to the Commercial Director, in charge of a team of 8 people
• Implemented marketing strategy for 6 global brands in Peru: Roxy, Quiksilver, DC
Shoes, Fox Racing, Wrangler Jeans and Lee Jeans.
• Management of an annual budget of UDS450,000.
• Coordinated daily with HQ, to make sure actions were aligned with global strategy
for each of our brands.
• Management of team athletes, social media calendars and brand activations,
communication plans and campaigns.
• Launch of events of social nature and sports nature, venues of 100-200 persons per
event.
• Executed communication and merchandising plan per brand, to increase brand
awareness and brand preference.
• Contributed in sales goals for each brand, through communication of commercial
actions of each brand.

Marketing Manager

Reporting to the CFO, in charge of a team of 3 people.
• Launched 1st ecommerce site (www.thebox.com.pe) / *This website was the first
multibrand action-sports ecommerce in the market.
• Delivered 2016 annual ecommerce channel's sales goals.
• Designed marketing plan to achieve goal of traffic and online sales.
• Developed plan and execution of 2nd ecommerce site (www.dcshoesperu.com).

Head of Ecommerce

Perú / Editorial & Media Industry/ www.cosas.pe
Most prestigious Editorial and Magazine in the country.
Product Manager (On-line business)	October 2015-August 2016
Reporting to the Commercial Manager.
• Achieved results of 20% above sales-target for digital advertising, after 6 months
when results had been on average -85% of sales target.
• Enhanced branded-content and cross-media partnerships with strategic brands.
(Such us: Ripley, Kia, Mini Cooper, Saga, Nike and Visa).

Product Manager

Perú / Financial Industry / www.visanet.com.pe
Exclusive transaction processor of "Visa" credit/debit cards in the country.
Key Account Manager	March 2013-April 2014
Reporting to the Commercial Manager
• Managed a portfolio of 200 clients, where each one represented a minimum level of sales US$ 50,000 per month.
• Developed business strategies to grow in different industries (Retailers Fashion, Footwear, Accessories, etc.) and identified new business opportunities.

Key Account Manager

Maria Alexandra Victoria De la Torre is a Marketing Manager at OYM BRANDS in Newport Beach, CA.

Maria Alexandra Victoria De la Torre

Maria Alexandra Victoria De la Torre

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Education history

emlyon business school

Universidad de lima