Marco Lares

Principal at BDL International | Driving Business Growth in LATAM & the Caribbean | Independent Agent for Global Brands in Powersports, Motorcycles, Luxury & Hospitality.

Fort Lauderdale | US

Skills

Sales Expert

Interests

International travel.

Industries

Golf

Fashion

Lifestyle

Moto & Powersports

Outdoor

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

Summary

Activity

Projects

Adidas, BMW, Tom Ford Eyewear launches

Work experience

BDL International Consulting

International Sales Director | International Sales Consultant | Independent Agent BDL International | 04/2024 - Current

✅ Expert in Latam-Caribbean-Travel Retail Business Growth & Development  ✅ International Sales

Carl Zeiss Vision

Business Development Manager | 09/2019 - 04/2024

Account Management, Relationship Building/ Interpersonal Skills, Develop New Business Opportunities.

Aspex Eyewear Inc.

International Sales Manager Latin America/Caribbean | 09/2015 - 09/2019

Achieved launch of BMW EYEWEAR in both Travel Retail plus local markets,
increasing sales by 40% in one year.
· Accomplished brand awareness surpassing and at times replacing traditional
Administered social media campaigns while creating content dedicated to the
promotion of BMW Eyewear.
· Developed a distribution network of resellers in North, Central and South America
the Caribbean, and India.
eyewear brands such as Porshe Design, MontBlanc and Tag Heuer.
· Administered strategic alliance with Italia Independent for the distribution of ADIDAS, plus Italia Independent Eyewear, with distributors, plus large retail chains in assigned territories.

Marcolin-Italian Manufacturer

International Sales Manager+ Duty Free /Travel Retail Manager: TOM FORD/ MontBlanc/ FERRARI | 04/2008 - 07/2013

Managed sales for this world class organization of all collections under licensed
brands including: Timberland, Tom Ford, Tod’s, Cavalli, Montblanc, Ferrari, John
Galiano, Diesel, DSquared, Swarovski, Kenneth Cole, Cover Girl, and Miss Sixty, to
local market retail accounts and distributors in Latin America, plus major accounts in
the Duty Free/Travel Retail industry.