Marcia Wanner

•Building, implementing, and •Own product creation and manage roadmaps that take product from concept to managing production timeline launch. calendars •Partner externally and internally with cross-functional teams (sales, production planning, product integrity, design, tech) to ensure high quality products meeting •Manage sourcing strategies target market and licensor expectations. and price negotiations to build •Grow strategy and vision for new product while conducting market research, product line that that aligns analyzing sales, and gaining market knowledge to ensure all consumer needs are with company quality standards met while developing into innovative and brand right product. and goal margins

•Manages and distributes all product documentation encompassing linesheets, •Consumer and competitor design packs, sales presentations, sample and component approvals, and packag- analysis ing. •Understand and articulate client needs while communicating all product plans •Management of physical prod- and results to applicable audiences. uct lifecycle •Style level forecasting and assisting with capacity planning •Travel to meet with clients as well as licesnsee buying and design teams •Management of strategic partnerships both internally

licensees, and retailers •Managed select product categories and participated in the line development from briefing to launch. •Trend forecasting •Organized and managed all samples and components; create development files, spreadsheets, and sales presentations. Accomplishments

photoshoots to help build and •Managed packaging development and integrity of all existing packaging. maintain brand image •Reviewed and managed development components and samples as well as all sales and account samples. •Implemented focus group to help enhance and set apart a product