Malyna Sanchez

• Orchestrated successful product delivery for a $MM annual Marvel licensing partnership, managing 150+ licensor SKUs across various product lines • Maintained project management tracking documents, ensuring product data integrity in the PLM system and meeting GTM timelines • Supported the business’ gross margin goals by collaborating with cross-functional partners to manage target costs across all product lines • Worked closely with external licensing partners, international factories, and cross-functional teams to ensure flawless product development from concept to commercialization • Delivered 10+ detailed tech packs monthly, guaranteeing license and character accuracy by reviewing samples with external licensing partners

• Conceptualized innovative athletic & lifestyle apparel concepts, and illustrated corresponding CADs and production patterns for cross-functional team execution • Led development of business and production SOPs, enhancing production efficiency by 300% • Managed product development and production team by monitoring data in Monday PLM, ensuring quality control, and maintaining development timelines • Teamed up with the CEO/President on high-level projects, including investor pitch decks, resulting in a $150K investment for strategic initiatives

• Managed end-to-end product lifecycles by creating tech packs, managing prototypes and samples, and collaborating with production team members • Introduced 1,000+ materials, trims, and fabrics into ERP software, optimizing daily manufacturing processes by 150% • Collaborated with cross-functional teams to ensure accurate execution of product vision and brand alignment with an emphasis on fit and wearability • Managed client relationships and communicated updates, contributing to seamless product development and on-time delivery

• Exceeded sales targets by providing personalized product recommendations to 20+ customers daily, resulting in $2K+ sales per shift • Managed in-store returns process, inputting returns data, coordinating return requests, and facilitating efficient returns

• Developed a deep knowledge of Tonal's product, technology, and brand image, to provide personalized demonstrations to prospective customers • Interacted with 20+ customers per shift via Salesforce, communicating updates, offers, and follow-ups

• Oversaw showroom sales specialists, conducting daily training sessions to maintain product knowledge and brand image • Compiled weekly consumer insights from sales demonstrations, communicating findings to internal stakeholders

• Developed an understanding of Target’s All In Motion brand and product line via online and in-store research • Communicated with three cross-functional team members to maintain a collective understanding of the project goals and timeline • Conducted a competitive and consumer analysis using qualitative and quantitative data to understand industry and market trends • Presented an innovative athletic & lifestyle apparel line based on 3 emerging market trends, to support Target’s $1B All In Motion brand