Madison O'Connor

• Creates and distributes weekly marketing and sales reports. • Manages all aspects e-commerce for products sold at Home Depot and Wayfair. • Coordinates tradeshow participation including, securing tradeshow booths, determined arrangements for exhibits and products, handled marketing and promotion. • Establishes and manages tradeshow business plans, monitoring $300K+ tradeshow budgets. • On-site manager for all company meetings. • Supervises Tradeshow installation & dismantling teams, exhibit house workflow, maintenance schedules, exhibit booth storage, cataloging, inventorying and management of exhibit assets. • Plans and executes large corporate events. Manages event planning and logistics. • Supports website based initiatives including maintaining marketing documents on the professional website and updating the dealer locator. • Responsible for coordinating and communicating strategic marketing and branding efforts to company shareholders.

• Compiled and distributed financial and statistical information such as budget spreadsheets. • Wrote reports, company brochures, and similar documents. • Organized and hosted presentations and customer visits. • Assisted with promotional activities. • Visited customers/external agencies • Helped to organize market research. • Assisted social media management with large projects, events, and community management. • Worked as part of a team to develop large social media campaigns.

• Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts. • Prepared marketing and advertising strategies, plans, and objectives. • Created monthly advertising and marketing calendars. • Designed images and videos for all social media platforms. • Monitored social media conversations between employees and customers. • Organized and directed companywide non-profit fundraisers with strict budgets. • Worked directly with graphic designers to develop multimedia global email campaigns. • Created brochures and sell sheets for company-wide distribution. • Coordinated the flow of information and communication and disseminated it per plan/strategy. • Identified, developed, and executed communications strategies for key media contacts and customer references. • Managed all social media platforms including YouTube, Twitter, Instagram, Pinterest, Facebook, and Yelp.

• Managed social media for both Milano Collections and Adorna by Milano. • Grew social media following substantially. • Controlled sales, shipping, and customer service for products sold on Amazon.com. • Designed and wrote digital advertisements for Instagram, Facebook and Pinterest. • Developed social media contests to drive consumers. • Monitored social media conversations between employees and customers. • Created marketing budgets and strategies for the launch of Milano branches in London, Australia, France, and Israel. • Managed key Adorna accounts including sales and merchandising for individual stores. • Organized new styling strategies for products in store and online. • Served as a liaison between Adorna and Milano executives. • Modeled products for print and internet advertisements.

• Developed social media platforms. • Recruited volunteers for fundraising events. • On-site manager for Great Strides a walk for Cystic fibrosis. • Secured donations, rentals, sponsors, permits, and schedules for Great Strides. • Wrote articles for Syracuse community magazines about the impact of Cystic fibrosis and Great Strides -THRiVE CNY, “Making a Difference in Your Community One Stride at a Time,” Published Spring 2014. - Syracuse Women Magazine, “Making Great Strides in Your Community,” Published Spring 2014 • Organized business chapter meetings. • Directed and Produced a “My Dream” video for the Cystic Fibrosis Chapter.