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Marketing and Event Coordinator                               

Events & Promotions

I am an energetic professional recognized for my creativity, attention to detail, and interpersonal skills. I have experience in marketing, advertising, retail marketing, and event planning.Extensive knowledge in strategic marketing timelines, and client relations; in addition to, excellent multi-tasking, time management and interpersonal communication skills.

• Creates and distributes weekly marketing and sales reports.
• Manages all aspects e-commerce for products sold at Home Depot and Wayfair.
• Coordinates tradeshow participation including, securing tradeshow booths, determined arrangements for exhibits and products, handled marketing and promotion.
• Establishes and manages tradeshow business plans, monitoring $300K+ tradeshow budgets.
• On-site manager for all company meetings. 
•  Supervises Tradeshow installation & dismantling teams, exhibit house workflow, maintenance schedules, exhibit booth storage, cataloging, inventorying and management of exhibit assets.
• Plans and executes large corporate events. Manages event planning and logistics.
• Supports website based initiatives including maintaining marketing documents on the professional website and
updating the dealer locator.
• Responsible for coordinating and communicating strategic marketing and branding efforts to company shareholders.


• Compiled and distributed financial and statistical information such as budget spreadsheets.
• Wrote reports, company brochures, and similar documents.
• Organized and hosted presentations and customer visits.
• Assisted with promotional activities.
• Visited customers/external agencies
• Helped to organize market research.
• Assisted social media management with large projects, events, and community management.
• Worked as part of a team to develop large social media campaigns.


Marketing and Sales Assistant

• Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts.
• Prepared marketing and advertising strategies, plans, and objectives.
• Created monthly advertising and marketing calendars.
• Designed images and videos for all social media platforms.
• Monitored social media conversations between employees and customers.
• Organized and directed companywide non-profit fundraisers with strict budgets.
• Worked directly with graphic designers to develop multimedia global email campaigns.
• Created brochures and sell sheets for company-wide distribution.
• Coordinated the flow of information and communication and disseminated it per plan/strategy.
• Identified, developed, and executed communications strategies for key media contacts and customer references.
• Managed all social media platforms including YouTube, Twitter, Instagram, Pinterest, Facebook, and Yelp.	


Marketing and Social Media Coordinator 

• Managed social media for both Milano Collections and Adorna by Milano.
• Grew social media following substantially.
• Controlled sales, shipping, and customer service for products sold on Amazon.com.
• Designed and wrote digital advertisements for Instagram, Facebook and Pinterest.
• Developed social media contests to drive consumers.
• Monitored social media conversations between employees and customers.
• Created marketing budgets and strategies for the launch of Milano branches in London, Australia, France, and Israel.
• Managed key Adorna accounts including sales and merchandising for individual stores.
• Organized new styling strategies for products in store and online.
• Served as a liaison between Adorna and Milano executives.
• Modeled products for print and internet advertisements.


Social Media Marketing Specialist

• Developed social media platforms.
• Recruited volunteers for fundraising events.
• On-site manager for Great Strides a walk for Cystic fibrosis.
• Secured donations, rentals, sponsors, permits, and schedules for Great Strides.
• Wrote articles for Syracuse community magazines about the impact of Cystic fibrosis and Great Strides
        -THRiVE CNY, “Making a Difference in Your Community One Stride at a Time,” Published Spring 2014.
        - Syracuse Women Magazine, “Making Great Strides in Your Community,” Published Spring 2014
• Organized business chapter meetings.
• Directed and Produced a “My Dream” video for the Cystic Fibrosis Chapter.


Marketing and Public Relations Intern	                                                                                                  

• Supported and organized Marketing showcase for over 300 employees. Managed all aspects of event planning and logistics.
• Organized and assisted in the assembly of tradeshow booths for the 2013 tradeshow season including booth design.
• Determined arrangements for exhibits and products, handling marketing and promotion.
• Created new strategies for shipping tradeshow material.
• Developed organizational plans for future tradeshows.
• Ordered and managed catering for over 300+ employees.
• Assisted in developing new merchandising strategies for Quiksilver and Roxy products.


Marketing Intern                                                                                                                       

Madison O'Connor is a Marketing and Event Coordinator at BrassTech Inc. in Huntington Beach, CA.

Madison O'Connor

Madison O'Connor

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