Lynn Rasor

Experimental Event Management · Diesel

San Diego, CA

In My Own Words

As a seasoned event product specialist and store manager, I have a proven track record of delivering exceptional customer experiences and driving business growth. With over 10 years of experience in the retail industry, I have successfully led large-scale events for tech companies like Google, Facebook, and Airbnb, local breweries, artist, and music organizations.

I am passionate about creating customized events that meet the unique needs of each customer, while also promoting sustainability practices and supporting local businesses. I have demonstrated my ability to effectively interact with people of diverse backgrounds and cultures, and to resource local talent, food, and beverages from famous Haight St. I am also a certified CompTIA Cybersecurity Analyst (CySA+) and hold certifications in product management and HR. I am always eager to learn new skills and take on new challenges in the dynamic and fast-paced customer events industry.

Work Experience

Store Manager

Diesel

2022 – 2024

Lead Event Product Specialist

Rivian

2021 – 2022

•First Mile, 4 month Travel Demo Event Tour •Lead the camping/backcountry on field customer experience engagement •Locations: Normal, IL, Sonoma, CA, Agua Dulce, CA

Store Manager

Burton Snowboards

2018 – 2021

•Planned-executed all Private Bay Area Events exceeding + 30% of annual sales •Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds •Lead large corporate events hosting Bay Area Tech Companies: Google, Facebook, Airbnb, Square Inc., Wineries, Breweries & Artist music with a direct focus on Tech companies and private events to custom build each event for the needs of each customer •Resourced all local Talent, Food, Beverages from the Famous Haight St. Supporting Local business and working in solidarity to share our Sustainability Practices.

Store Manager

PUMA Group

2016 – 2018

Responsible for overseeing DTC factory outlet while achieving maximum profitability and executing key deliverables. Increased overall sales and profitability by 35% within first fiscal year. KPI increases to include record conversion, ADS, & UPT. Assisted in the creation and implementation of associate stock procedures best practices for fleet wide roll out.

System implementation to show a regional growth of 17% within footwear category sales.

Oversaw the relocation and ownership of neighboring store staff in the absence of District Lead due to natural disaster closure.

Continue to serve as regional lead for employee training and development - Currently housing two Store Managers in training for Greater Denver Metro.

Store Manager

The North Face

2012 – 2016

• Assisted the New Store Opening in 4 locations while maintaining positive comps in home store location. • Won Outlet Store of the Year for the Southern California district in 2013 for the first full year managing the El Cajon store (Vans Shoes, VF) • Received a rating of number #1 in this District for ADS, UPT, Shrink, CES, HR compliance and Profit and Loss. • Store location was rated 35th overall out of 320 stores nationwide in 2013. • Assisted in training efforts and was responsible for developing key members at other store locations as well as recruiting top talent within directly managed stores. • Trained in Highest Volume Store for So Cal and used similar techniques to develop El Cajon location resulting in an increase of 10% in sales in spite of a reduction in foot traffic by 2%. Promoted within V.F from Vans El Cajon to Oversee 1st TNF outlet location in So Cal Las Americas

Store Manager

Quiksilver

2008 – 2012

• Responsible for managing the overall operations of the store including staff development, training, staffing while assisting with various Surf Events in Southern California •The First ASP World Tour Pro Surf Competition on the East Coast training manager •Increased sales 30% in the first year for the Flagship Location in Dallas, Laughlin, Costa Mesa & San Diego •Prepared monthly P&L Report, cash audits and inventory management. •Ensured customer satisfaction by using in-house training procedures for sales staff. •Responsible for store’s financial performance. Planned, identified, communicated and delegated key responsibilities to ensure a smooth flow of in-store operations

Interests

SnowboardingAction SportsEvent Production

Skills

Site ExecutionPost-ProductionOn-site ExecutionBreakout SessionsAdministrationCultural HistoryOperational ExcellenceOutside SalesField Sales ManagementTerritory DevelopmentBusiness Development StrategyTerritory ManagementNew Business DevelopmentRelationship BuildingSampling PlansBudget ManagementVisual IdentityPost Event AnalysisSamplingBrand PersonalityInterviewingConfidentialityClient RelationsCommunity DevelopmentContent ManagementDatabase ApplicationsSpreadsheetsAnalyze InformationMeeting PlanningStatutory Accounting Principles (SAP)BrewingPresentation SkillsKey AccountsTrust BuilderPresentationsBeerVendor ManagementPublic RelationsCommunicationChecklistsAttention to DetailAnalytical SkillsVendor CoordinationKey MetricsBusiness StrategyTrade ShowsB2B Marketing StrategyTalent ManagementEvent CoordinationTraining and Development (HR)SustainabilityRegenerative SourcingSupervisory SkillsData PrivacyPerformance AppraisalRetail OperationsPeople DevelopmentSocial MediaBusiness ReviewsSolution-orientedBusiness Relationship ManagementMarketingStore ManagementCommunity EngagementProject ManagementKey Performance IndicatorsTeam BuildingEvent PlanningHuman Resources (HR)Employee Learning & DevelopmentEmployee TrainingCRM SoftwareClientelingMulti-channel RetailRetailNew Store LaunchesCRM DatabasesMicrosoft Power BISpecial EventsEvent Marketing StrategyPrivate EventsLive Event ProductionCateringThe Predictive IndexRecruitingTrainingNetworkingPartnershipsGeneral ManagementSocial Media MarketingDigital MarketingMarketing ManagementSales ManagementCustomer Relationship Management (CRM)ManagementTraining & DevelopmentStaff DevelopmentTeam LeadershipMarketing StrategyEvent Management