Luke Jay
Sales Manager at ROARK
Littleton, CO
In My Own Words
20 years working in footwear, outdoor, action sports, and lifestyle. Understanding, presenting, implementing brand strategies and initiatives. Strategic planning, marketing, sales, merchandising. Knowledgeable and passionate about footwear, hardgoods, apparel, lifestyle markets. 5+ years of Key Account experience (National & Regional). Experience leading small teams on sales & marketing projects. Partnerships. Experience with multiple channels of retailers. Avid outdoor athlete and accomplished ultra-runner.
Work Experience
Sales Manager
Roark2023 – Present
Managing ROARK for outdoor, run, active channels. Key account manager for major accounts. Working with team to execute Sales & Marketing plans, Authentic campaigns, Sales relationships, Partnerships, Product development, Activations, Events.
Account Executive
HOKA ONE ONE2020 – 2023
Managing Outdoor, Run Specialty, Better footwear accounts in Rockies. Created brand partnership with National High School Trail Championships.
Senior Key Account Manager
Sperry2011 – 2020
Senior Account Manager for Key Accounts, Independent, Online, and Sporting Good retailers. Sell in, support, forecasting, marketing, product. Experience and success in implementing key strategies, merchandising, and brand initiatives within outdoor strategy team. www.sperry.com
Senior Account Manager
EMU Ridge Australia - Americas2010 – 2011
Managed key accounts, online, and sporting goods accounts. Sales strategy and go-to market for the footwear and apparel brand EMU.
Sales Rep
VANS2002 – 2008
Started as tech rep & visual merchandiser. Promoted to sub-rep in 1year. Promoted to Sales Rep and Managed the Rockies territory as principal rep for 3 years. Vans skate, snow, apparel.