Lloyd Stein

Creative Team Manager & Senior Copywriter

2022 – 2023

Alviere enables any brand to provide financial products and services to its customers •  Crafted ads for social networks, blogs, video scripts, and emails adjusting copy to match the tone of different marketplaces •   Conceptualized and presented work, exhibiting excellent oral and written communication •   Managed a team of writers, providing constructive criticism and ensuring consistency • Pioneered copywriting efforts and led creative strategies that resulted in a 28% boost in website traffic.

Senior Copywriter & Creative Director

2020 – 2022

Up There Everywhere is the world's first full-service global cloud-based agency, delivering fully integrated branding, marketing and digital services. • Partner with internal stakeholders to deliver crisp and eloquent creative writing and ideas. • Establish client's touch points by staying true to the brand's voice and tone through clear and concise and consistent copywriting • Created partnerships with teams across all departments to develop compelling and strategic concepts • Impact results, as a content strategist, which can be fully integrated both online and offline • Ensure brand guidelines and tenets are followed and are cross-functionally supported • Manage multiple projects on several campaigns, while remaining flexible, positive and detail oriented

Senior Copywriter & Creative Director

2017 – 2020

RFI Media Productions is an international, one-stop production services company that creates TV commercials, web videos, corporate videos, feature films, and high-quality branded content. As a Senior Copywriter & Creative Director, partners and provides leadership with internal and external stakeholders to pitch, write, produce and be integral in the creative design of deliverables. Core activities include:

• Collaborating and communicating with clients and stakeholders to clarify and develop a consistent strategy

• Researching, copywriting, and pitching compelling stories to initiate new digital, video, film, and TV concepts

• Spearheading the end-to-end creative process, ensuring all elements align with the project vision while ensuring adherence to budgets and timelines

• Overseeing the end-to-end content production lifecycle, from casting to final edits

Notable Achievements

www.LloydStein.com • Secured $1M+ in client commercial awards for notable clients including, Proctor & Gamble, Old Spice, and NY Daily News

Senior Copywriter & Creative Director

2014 – 2016

Point Blank Productions is a full-service production company specializing in the creation of still and moving images. As a Senior Copywriter & Creative Director, developed new and fresh ways to bring treatments and scripts to life. Core activities included:

• Partnering with stakeholders, as well as creative and technical teams, to facilitate the production process

• Hiring and managing crew and actors to bring campaigns to fruition

• Defining and implementing creative guidelines to guide the content creation process

Notable Achievements • Wrote a pitch that secured $1M in funding from YouTube

• Created, wrote, and directed the original mini-sitcom "FIX ME"

• Ideated and produced new shows for Modern Mom's YouTube channel

Senior Copywriter & Producer

2012 – 2015

As a Senior Copywriter & Producer, crafted new and inventive ways to promote NBCUniversal's lineup of shows and specials across multiple international markets. Core activities included:

• Formulating creative briefs to promote programming internationally

• Working with creative talent to source, write, produce, and edit impactful, original content

• Copywriting and producing intriguing on-air promos for specials and episodic shows

• Supervising and mentoring associate producers to help them develop the skills to be a writer/ producer

Senior Copywriter & Creative Director

2006 – 2014

NOLA Productions is a full-service production company. As a Senior Copywriter & Creative Director, delivered inventive commercials and campaigns that align with the client's goals and vision. Core activities included:

• Casting actors and directing talent to bringing creative ideas to fruition

• Partnering with editors to edit spots, ensuring the end product meets creative guidelines and technical quality standards

Notable Achievements • Directed over 30 campaigns securing $2M+ from notable clients, including Burger King, Maytag, and Office Depot

• Created, wrote, and directed one of the winning ads for the rollout of the 2008 Ford Mustang

SELECT AWARDS

Bachelor of Arts in Business

Bachelor of Arts in Business