Lindsay Malone

▪ Design and implement global marketing strategy, including digital/traditional marketing, brand positioning, segmentation, communication and channels. ▪ Manage a marketing and national advertising budget, optimizing spend to achieve higher sales and better product placement across various channels. ▪ Spearheaded the launch of a cross-functional new product category, overseeing market research, merchandising, campaign development and execution. ▪ Expanded the team from one to four members, boosting support for global product launches, enhancing brand storytelling, and driving targeted sales growth. ▪ Managed and directed all creative deliverables, including studio and field shoots for the brand and product, ensuring alignment and strong visual impact. ▪ Directed the Plus Size program launch, overseeing campaign planning, fit testing, and communication development to provide a smooth and effective market introduction.

▪ Organized tour logistics and activations, managing all aspects of large-scale staff, booths, vehicles, and trailers for events. ▪ Led field crews, ensuring smooth operations throughout all points of the event. ▪ Hosted and emceed large events, enhancing participant engagement and event success.

▪ Lead and develop a strong presence for Clif Bar products. ▪ Educate consumers on general principles of nutrition, latest nutritional trends, ingredients, etc. ▪ Coordinate setup of events throughout the region, including travel and overnight events. ▪ Manage Clif Crew at events and assist with recruiting additional Crew Members.