Bike

Lifestyle

Outdoor

Snow

Rafting

Snowboarding

Marketing

Mountains

Trade shows

Coordinating projects

Graph paper

Web strategy

Indian food

Chacos

The red desert.

Strategic Marketing & Partnerships | Film Festival Host | Field Marketing Leader

Marketing & Sales

I love building connections: connecting brands with the right audiences, fostering collaborations that drive growth, and cultivating relationships that go beyond business. Throughout my career, I’ve worked to develop strategic partnerships that not only amplify brand presence but also strengthen industries and communities.

My passion for the outdoors isn’t just professional—it’s personal. After a quarter-life crisis, I moved to Moab and became a raft guide, deepening my appreciation for the gear, communities, and experiences that shape adventure culture. Now, I bring that same energy to my work, helping people and brands tell authentic stories and connect with the people who love adventure as much as I do. Let’s connect!

▪ Design and implement global marketing strategy, including digital/traditional marketing, brand positioning, segmentation, communication and channels.
▪ Manage a marketing and national advertising budget, optimizing spend to achieve higher sales and better product placement across various channels.
▪ Spearheaded the launch of a cross-functional new product category, overseeing market research, merchandising, campaign development and execution. 
▪ Expanded the team from one to four members, boosting support for global product launches, enhancing brand storytelling, and driving targeted sales growth.
▪ Managed and directed all creative deliverables, including studio and field shoots for the brand and product, ensuring alignment and strong visual impact.
▪ Directed the Plus Size program launch, overseeing campaign planning, fit testing, and communication development to provide a smooth and effective market introduction.

Senior Marketing Manager

▪ Organized tour logistics and activations, managing all aspects of large-scale staff, booths, vehicles, and trailers for events. 
▪ Led field crews, ensuring smooth operations throughout all points of the event.  
▪ Hosted and emceed large events, enhancing participant engagement and event success.

Field Crew Manager

▪ Lead and develop a strong presence for Clif Bar products.
▪ Educate consumers on general principles of nutrition, latest nutritional trends, ingredients, etc.
▪ Coordinate setup of events throughout the region, including travel and overnight events.
▪ Manage Clif Crew at events and assist with recruiting additional Crew Members.

Field Marketing Crew Captain

▪ Directed and executed branding and marketing strategies.
▪ Managed corporate sponsorship relationships, ensuring effective partnerships and collaborations.
▪ Optimized the registration process by establishing a new platform, training staff, and overseeing implementation, resulting in a 34% increase in bookings.

Marketing Manager / Guide

▪ Managed multiple website, multimedia and marketing research projects simultaneously.
▪ Provided creative solutions for diverse and complex client marketing needs.
▪ Directed and implemented marketing videos and materials, ensuring high-quality deliverables.
▪ Oversaw Account Managers, ensuring success and consistency in project execution.
▪ Improved and documented project processes, enhancing efficiency for Account Managers.
▪ Managed a team of developers, designers, and writers, driving project success.

Senior Account Manager

Public Relations Intern

Lindsay Malone is a Strategic Marketing & Partnerships at Gregory Mountain Products in Salt Lake City, Utah.

Lindsay Malone

Lindsay Malone

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