Lina Romeo

• Developed and directed all elements within ASICS integrated marketing campaigns for both traditional and digital media: print, email, social media, affiliate programs and seasonal catalogs • Established a modern, influential aesthetic for the brand • Built and led the in-house creative team including senior designers, production artists, retouchers, stylists, and photographers. Facilitated collaboration with the visual merchandising, marketing and operations teams. • Produced the brand’s first global creative photography guidelines • Directed regional and global photo and video shoot from start to finish by creating concept and mood boards, selecting producers, models, stylists, and photographers. Directly involved in the selection and retouching of final shots used for project execution • Led and directed the pitch that resulted in the “THE NEW STRONG” campaign, the first women’s collection and collaboration with leading retailer SIX:02

• Directed all creative and brand guidelines for leading teen retailer Wet Seal and young women’s apparel Arden B. • Created seasonal guidelines for the brands to be used in design throughout all marketing mediums, such as web, email, affiliate banners and mobile • Created integrated marketing campaigns including email marketing leading to landing-pages which were constantly tested and updated for optimization • Coded emails and updated website with design assets onto Demandware • Built asset library to be used by cross-functional teams for all for photoshoots