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Art Director / Freelance

Creative & Design

My passion is developing and designing authentic brand stories. I have over 15 years of experience working in both agencies and in-house roles for fashion, sports, retail, medical, finance, and youth culture industries. I deliver world-class creative strategy, execution, and global marketing solutions.

My collaborative-first approach is very hands on. Not only am I passionate about design, but involved in all tactical aspects of every project from ideation, design, process, and execution.

• Conceptualize and execute creative integrated marketing campaigns across various channels including digital media, social media, mobile and website 
• Facilitate visual rebranding campaigns including logo development for high profile clients and national players in healthcare and apparel
• Led the creative strategy and concept for the rebrand of Friar Tux. Execution included web, mobile, direct mail, newsletter, and catalog
• Prepare all client presentations for C-suite level audience
• Develop processes for multilevel projects & executed consistent brand direction across all creative elements 

•  Developed and directed all elements within ASICS integrated marketing campaigns for both traditional and digital media: print, email, social media, affiliate programs and seasonal catalogs
•  Established a modern, influential aesthetic for the brand
•  Built and led the in-house creative team including senior designers, production artists, retouchers, stylists, and photographers. Facilitated collaboration with the visual merchandising, marketing and operations teams.
•  Produced the brand’s first global creative photography guidelines
•  Directed regional and global photo and video shoot from start to finish by creating concept and mood boards, selecting producers, models, stylists, and photographers. Directly involved in the selection and retouching of final shots used for project execution
•  Led and directed the pitch that resulted in the “THE NEW STRONG” campaign, the first women’s collection and collaboration with leading retailer SIX:02

Art Director

• Developed re-branding strategy and identity for financial service startup
• Art directed, coordinated, and styled brand photoshoot with involvement from conception to final execution
• Coordinated with Behavioral Scientists to strategize and develop a financial personalities knolling project, which set the precedence for brand development
• Provided creative direction for visual design and photo shoots, directed and shot stop-motion videos and designed assets for social media, digital ads, and direct mail 

Senior Art Director

• Directed all creative and brand guidelines for leading teen retailer Wet Seal and young women’s apparel Arden B.
• Created seasonal guidelines for the brands to be used in design throughout all marketing mediums, such as web, email, affiliate banners and mobile 
• Created integrated marketing campaigns including email marketing leading to landing-pages which were constantly tested and updated for optimization 
• Coded emails and updated website with design assets onto Demandware 
• Built asset library to be used by cross-functional teams for all for photoshoots

Senior Art Director of E-commerce

• Responsible for the visual identity and guidelines for the GUESS by Marciano and GUESS Kids brands
•Collaborated with creative team and marketing to conceptualize and execute on-brand photoshoots
• Designed key assets, including but not exclusive to home-pages, landing pages, features and emails
• Conceptualized and designed promotional packaging for online and in-store product distribution

Senior Designer/Art Director

• Designed window displays, which included conceptualizing and creation of visual merchandising, window graphics and in-store signage  
• Developed digital campaigns for e-commerce. Designs included seasonal lookbooks, home-pages, email campaigns online advertising and banners
• Lead studio product and apparel photo shoots 

Senior Designer

• Developed brand strategy with art director to conceptualize and design ad campaigns for the Irvine Company’s Tustin Marketplace, Irvine Spectrum Center, and Fashion Island, in addition to Taylor Woodrow Homes, Spotlight 29 Casino, and the Beverly Center
• Planned, designed and managed the execution of projects with photographers, copywriters, and print vendors


• Designed and produced print collateral such as print ads, brochures, direct mail pieces, packaging, logos, and brand identity packages.

Designer

Lina Romeo is an Art Director / Freelance at TRAFFIK in tustin, CA. View their experience, skills and work history on Malakye — the professional network for…

Lina Romeo — Art Director / Freelance at TRAFFIK

Lina Romeo

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