Laura Yang

Lead creative development of innovative brand identity, strategize key initiatives across and execute concepts from scratch to delivery. Provide artistic and aesthetic direction throughout the brand. ? Create mockups and prototypes for new screens that maintain functional and aesthetic UX/UI consistency. ? Partner with research and engineer teams to identify, understand and respond to performance data. ? Develop ingenuity concept mockups to visualize new ideas in context, ensure consistent brand identity and design continuity across all materials and channels. ? Maintain functional and aesthetic UX/UI consistency, demonstrate solid knowledge across user-centered design, visual design, graphic design, front-end development, brand strategy, interaction design, marketing & advertising strategies. Produce engineer-ready materials and style guides to escalate productivity. ? Work on a variety of project platforms, including visual design, UI, illustrations, icons, animations, print production, email newsletter and promotional goods.

Phoenix textile/ Level 99 Jeans, Gardena, CA Jan, 2017 – Mar 2018 Primarily responsible for concept and execute innovative, forward thinking ideas across all communication channels. Design and develop digital assets for all departments and platform supporting marketing and sales line revenue, to maximize profit via on-time delivery, professional branding and quality execution. ? Design & develop promotional email campaigns and executing day-to-day operational tasks to support weekly email deliverability. ? Translate raw material and data to optimize brand awareness, to elevate email conversion rate, social followers and ecommerce profit return. ? Effectively visualize concepts through recommendations on relevant photography, typography, iconography, UI and graphic elements. Maintain and elevate brand aesthetic across all touch-points, including both domestic and international markets platforms. ? Manage/maintain, web content, e-commerce/social media posts to ensure the optimize brand performance/image and attractive higher volume of brand royal base and follower. ? Design and build ecommerce marketing calendar and social content support by digital marketing efforts and accurate site content. ? Analyze sales, customer engagement trends to identify weekly, monthly and annually ecommerce/social trends and opportunities to increase sales and ROI. ? Develops and design visual merchandising strategies, promotional POP essential for events and trade shows. ? Operations/design on development of branding and labeling trims, and all print goods. ? In house photographer, securing brand DNA is communicated through all digital assets, also responsible for lookbook and photo shoot touch up, color correct and after effect. ? Manage trade show design and affiliate print product including package/label design. Marketing

Create intricate designs and produce innovative print and digital assets including event and marketing collateral, infographics, promotional items, advertisements and other digital components while adhering to company’s standards. ? Design, coordinate, QA and deliver creative marketing material for all consumer touch points in diverse materials. ? Web site interface design and develop for all affiliate programs. ? Collaboration/support, manage social media and interactive strategy structure building. After effect Photoshop editing, color correction, touch up, and Photoshop manipulation in social media and Internet interactive component. ? Create and design business card and logo for affiliate programs, technical support for other departments. ? System analysis, creating a brand language and image that can bring the product/service to public awareness and recognition. ? Create and establish internal database, beneficial for management in all departments in terms of more efficacious and solitary quality assurance outcome.

Project management, design and develop unique price point for SMU account, build optimal calendar, sketch, trend board presentation, digital CAD, Illustrator and color/material rendering, material specs, sampling, pattern and fit correction, line builder, pattern development. Provide all finalized sample and order direction to overseas team, materialization and tech packs development. ? Coordinated production and communicate with over oversea factories and vendors on daily bases, follow up with pullovers, technical issue, grading, and fitting sample correction. ? Design and develop tradeshow event goods and marketing essential including POP design & development, digital Ads, brochures and catalog. ? Manage and maintain quality assurance of merchants and update production information database. ? Building brand image and public appearances including logo design, packaging design, catalog/line sheet, and website interface UI design. ? Identified key trends, market research, analyze and conceptualize industry trends of potential buys and the ability to build and manipulate to fit the optimal price point for particular account. ? Extensive travel to China for material resource and supervise product development, quality assurance, and formulate on-time delivery schedule. ? Coordinate pattern creation and material spec review to lower costs, meet customs duty standards, and streamline factory sustainability process.

? Create complex designs and produce innovative print and digital assets including event and marketing collateral, infographics, promotional items, advertisements and other digital components while adhering to company’s standards. ? Design quarterly advertising campaigns and direct marketing strategy for print, viral, social marketing, and athlete endorsement. ? Assisted and collaborated in the design and implementation of slide show presentations for major sales initiatives and trade shows. ? Manage product and model photo shoots, handle after effect Photoshop editing, color correction, touch up editing, and Photoshop manipulation. ? Instrumental in updating corporate identity, advertising, and web site ensuring a consistent visual signature for all aspects of company branding. ? Overlook and implement core element concepts into company’s publicity messages. ? Create brand language implemented images that can bring the product to life, illustrating concepts, creating atmosphere and reinforcing brand value. Help customer to understand the company’s professional, price point and business model in order to extent consumer life cycle and royalty.