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UI Designer & Brand Manager

Creative & Design

Lead creative development of innovative brand identity, strategize key initiatives across and execute
concepts from scratch to delivery. Provide artistic and aesthetic direction throughout the brand.
? Create mockups and prototypes for new screens that maintain functional and aesthetic UX/UI consistency.
? Partner with research and engineer teams to identify, understand and respond to performance data.
? Develop ingenuity concept mockups to visualize new ideas in context, ensure consistent brand identity and
design continuity across all materials and channels.
? Maintain functional and aesthetic UX/UI consistency, demonstrate solid knowledge across user-centered
design, visual design, graphic design, front-end development, brand strategy, interaction design, marketing
& advertising strategies. Produce engineer-ready materials and style guides to escalate productivity.
? Work on a variety of project platforms, including visual design, UI, illustrations, icons, animations, print
production, email newsletter and promotional goods.

Phoenix textile/ Level 99 Jeans, Gardena, CA Jan, 2017 – Mar 2018
Primarily responsible for concept and execute innovative, forward thinking ideas across all communication channels.
Design and develop digital assets for all departments and platform supporting marketing and sales line revenue, to
maximize profit via on-time delivery, professional branding and quality execution.
? Design & develop promotional email campaigns and executing day-to-day operational tasks to support
weekly email deliverability.
? Translate raw material and data to optimize brand awareness, to elevate email conversion rate, social
followers and ecommerce profit return.
? Effectively visualize concepts through recommendations on relevant photography, typography, iconography,
UI and graphic elements. Maintain and elevate brand aesthetic across all touch-points, including both
domestic and international markets platforms.
? Manage/maintain, web content, e-commerce/social media posts to ensure the optimize brand
performance/image and attractive higher volume of brand royal base and follower.
? Design and build ecommerce marketing calendar and social content support by digital marketing efforts and
accurate site content.
? Analyze sales, customer engagement trends to identify weekly, monthly and annually ecommerce/social
trends and opportunities to increase sales and ROI.
? Develops and design visual merchandising strategies, promotional POP essential for events and trade shows.
? Operations/design on development of branding and labeling trims, and all print goods.
? In house photographer, securing brand DNA is communicated through all digital assets, also responsible for
lookbook and photo shoot touch up, color correct and after effect.
? Manage trade show design and affiliate print product including package/label design.
Marketing

Graphic Design & Digital Email Marketng 

Create intricate designs and produce innovative print and digital assets including event and marketing collateral,
infographics, promotional items, advertisements and other digital components while adhering to company’s standards.
? Design, coordinate, QA and deliver creative marketing material for all consumer touch points in diverse materials.
? Web site interface design and develop for all affiliate programs.
? Collaboration/support, manage social media and interactive strategy structure building. After effect Photoshop editing,
color correction, touch up, and Photoshop manipulation in social media and Internet interactive component.
? Create and design business card and logo for affiliate programs, technical support for other departments.
? System analysis, creating a brand language and image that can bring the product/service to public awareness and
recognition.
? Create and establish internal database, beneficial for management in all departments in terms of more efficacious and
solitary quality assurance outcome.

Graphic Design & Marketing

Project management, design and develop unique price point for SMU account, build optimal calendar, sketch, trend
board presentation, digital CAD, Illustrator and color/material rendering, material specs, sampling, pattern and fit
correction, line builder, pattern development. Provide all finalized sample and order direction to overseas team,
materialization and tech packs development.
? Coordinated production and communicate with over oversea factories and vendors on daily bases, follow up with
pullovers, technical issue, grading, and fitting sample correction.
? Design and develop tradeshow event goods and marketing essential including POP design & development, digital Ads,
brochures and catalog.
? Manage and maintain quality assurance of merchants and update production information database.
? Building brand image and public appearances including logo design, packaging design, catalog/line sheet, and website
interface UI design.
? Identified key trends, market research, analyze and conceptualize industry trends of potential buys and the ability to build
and manipulate to fit the optimal price point for particular account.
? Extensive travel to China for material resource and supervise product development, quality assurance, and formulate
on-time delivery schedule.
? Coordinate pattern creation and material spec review to lower costs, meet customs duty standards, and streamline factory
sustainability process.


Women Footwear Design

? Create complex designs and produce innovative print and digital assets including event and marketing collateral,
infographics, promotional items, advertisements and other digital components while adhering to company’s standards.
? Design quarterly advertising campaigns and direct marketing strategy for print, viral, social marketing, and athlete
endorsement.
? Assisted and collaborated in the design and implementation of slide show presentations for major sales initiatives and
trade shows.
? Manage product and model photo shoots, handle after effect Photoshop editing, color correction, touch up editing, and
Photoshop manipulation.
? Instrumental in updating corporate identity, advertising, and web site ensuring a consistent visual signature for all aspects
of company branding.
? Overlook and implement core element concepts into company’s publicity messages.
? Create brand language implemented images that can bring the product to life, illustrating concepts, creating atmosphere
and reinforcing brand value. Help customer to understand the company’s professional, price point and business model in
order to extent consumer life cycle and royalty.

Graphic Designer

Laura Yang is an UI Designer & Brand Manager at USA-UES in ANAHEIM, CA. View their experience, skills and work history on Malakye — the professional network…

Laura Yang — UI Designer & Brand Manager at USA-UES

Laura Yang

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