Lamya Razzouk

Present

Coach | Creative & Organizational Development

2024 – Present

• Coach professionals from junior talent to senior managers through complex career transitions, leadership development, and identity evolution using evidence-based psychological frameworks • Apply constructive-developmental theory, organizational psychology, and group dynamics principles to expand cognitive complexity and shift entrenched patterns. • Design individualized interventions - from values-to-goals mapping to strategic communication frameworks - that translate insight into measurable behavior change • Facilitate deep, high-trust coaching engagements that build resilience and adaptive capacity in the face of ambiguity, conflict, and change

Creative Project Manager

2025 – Present

• Lead daily project execution and team workflows across strategy, creative, and production for global brands (Heineken, Barilla, Pfizer) driving strategy across digital, social, radio, and experiential channels • Manage high-stakes timelines and budgets ($50K–$3M), translating brand ambition into actionable roadmaps • Orchestrate collaboration across junior talent, senior creatives, and leadership - clarifying roles while fostering shared ownership and hands-on contribution

Junior Project Manager / Producer

2023 – Present

• Support in end to-end-production management for editorial content, global emails, and events • Support in executing creative ideas and communications • Collaborate with various internal teams to ensure and integrated production process and ongoing internal communication • Proactively share ideas and processes with other producers, and creatives to help increase cross-functional efficiencies and improve the overall production output

Producer

2023 – 2025

• Managed end-to-end production for videos, podcasts, editorials, marketing campaigns, experiential activations, global communications, and high-profile events • Developed and executed integrated campaigns and initiatives, including timelines, budgets, and resource allocation in fast-paced environments • Liaised with senior leadership, product teams, and internal stakeholders to streamline workflows in cross-functional production processes • Provided strategic oversight to align projects with broader PR and business goals while designing and optimizing workflows tailored to the unique needs of teams • Partnered closely with leadership on storytelling, internal comms, and strategic rollout of AI-driven tools and campaigns

Public Relations and Outreach Coordinator

2022 – 2023

• Executed outreach strategy using audience identification, platform selection, and messaging determination resulting in a 30% artist participation increase within first month of employment • Drove and sustained impactful front-facing partnerships that elevated gallery presence and strengthened community engagement through strategic PR campaigns and initiatives • Oversaw all aspects of event planning: curatorial research, artist outreach, vendor selection and management, financial tracking, promotional campaigns, and on-site event logistics • Created comprehensive documentation: standard operating procedures, contractual agreements, delegation lists, meeting notes, and project status reports to ensure effective execution and communication Show less

Gallery Operations & Communications Associate

2022 – 2023

• Built foundational systems for a growing start-up by leading onboarding, staff training, and team management; developed key operational tools and directed asset creation establishing voice and consistency • Oversaw program and event strategy by coordinating diverse offerings - including rotating exhibitions, pop-up events, art classes, workshops, portfolio reviews, and an international online gallery - while supporting curatorial planning, artist outreach, and gallery scheduling. • Cultivated and leveraged a strong local network of fine art galleries, writers, photographers, and cultural partners across Chicago’s creative and business communities

Crisis Counselor

2021 – 2023

• Clinically assessed patients through the emergency department, identified degree of need for de-escalation, intervention, and least restrictive disposition • Recorded comprehensive patient interactions and crisis evaluation via medical and legal documentation (Cerner), authorized insurances (MaxRTE), and provided community referrals (NowPow) • Trained 4 new coworkers on clinical guidelines, HIPAA standards, and location-specific emergency department routines

Creative Project Manager

2021 – 2023

• Articulated company goals, established scope of capabilities, and managed project milestones to ensure successful actualization of brand vision • Functioned as liaison between gallery, clients, partners, and designers: consulted on artwork selection, timelines, social media campaigns, and fostered overall constructive collaboration through exceptional interpersonal skills, strategic planning, and effective communication • Consulted and co-curated a collection of 50+ pieces valued between $5,000 and $50,000, effectively enhancing consumer experience and driving sales through strategic placement and presentation in both virtual and physical gallery settings Show less

Strategy & Creative Operations Manager

2021 – 2023

• Supported brand strategy and positioning for studio and private gallery specializing in large scale painting and sculpture and therapeutic services for luxury residential, commercial, and hospitality clients • Led content development and website audit to clarify the studio’s fusion of visual art and psychology services, crafting communications and refining the positioning of high-value works • Supported reputation and image-related crisis response along advisory partners, gaining exposure to high-stakes brand and financial scenarios • Served as liaison between gallery and partners, providing strategic guidance on artwork selection, timelines, and media campaigns • Curated and strategically positioned a diverse 50+ piece collection (valued between $5K-$50K), optimizing display strategies across virtual and physical spaces to enhance engagement

Talent Manager

2022 – 2022

• Built out workflow systems with integrated calls for action to ensure team productivity, strength-based delegation, and accountability via Asana, Miro, Hubspot, and Google Drive • Demonstrated market expertise by consulting on the intersection of fine art and Web3, specifically in relation to Art Basel and NFT.NYC • Provided oversight of back-end production and guided front-end value assessments for client projects by utilizing technical expertise, strategic planning, and leadership

Project and Talent Manager

2022 – 2022

• Built out workflow systems with integrated calls for action to ensure team productivity, strength-based delegation, and accountability via Asana, Miro, Hubspot, and Google Drive • Demonstrated market expertise by consulting on the intersection of fine art and Web3, specifically in relation to Art Basel and NFT.NYC • Provided oversight of back-end production and guided front-end value assessments for client projects by utilizing technical expertise, strategic planning, and leadership

Media Coordinator

2021 – 2022

• Utilized Adobe Creative Suite and Canva to create visually engaging content in accordance with holiday and cultural trends to incorporate into marketing strategy • Analyzed small business Google analytics and Instagram insights to track marketing and outreach effectiveness in increasing business traffic and revenue

Marketing & Media Coordinator

2021 – 2022

• Utilized Adobe Creative Suite and Canva to create visually engaging content in accordance with holiday and cultural trends to incorporate into marketing strategy • Analyzed small business Google analytics and Instagram insights to track marketing and outreach effectiveness in increasing business traffic and revenue

Marketing and Curation Partner

2020 – 2021

• Increased awareness of brand identity through community events, non-profit projects, and social media outlets • Collected and analyzed insight data tracking: impressions, interactions, and followings to determine level of effectiveness • Utilized Photoshop and Lightroom to design content to be shared by company website, newsletter, partner organization, and social medias • Administered all aspects of event preparation and execution: located local artists, matched with best venues to meet their aesthetic needs, marketed through social media, directed people traffic in accordance with COVID-19 precautions, reviewed expected & achieved sale goals, and carried out venue clean-up procedures Show less

Crisis Intervention Specialist

2020 – 2021

• Promoted victim welfare by enacting EDI standards across multidisciplinary interactions • Built an annual donation service network by creating partnerships with local churches • Implemented emergency training during 8-hour shifts as the sole staff on premise • Communicated to residents transitional housing opportunities, safety procedures, group counseling sessions, health and wellness goals, and employment options

Programming & Communications Coordinator

2020 – 2021

• Helped define brand’s role in local arts ecosystem through positioning and community engagement rooted in values of a nonprofit arts co-op • Architected communications and audience strategy targeting university art students • Collected and analyzed insight data tracking: impressions, interactions, and followings to determine level of effectiveness • Utilized Photoshop and Lightroom to design content to be shared by company website, newsletter, partner organization, and social medias • Administered all aspects of event preparation and execution: located local artists, matched with venues, marketed through social media, reviewed expected & achieved sale goals, and managed venue clean-up procedures

Consular Intern

2019 – 2019

• Cataloged Lebanese visa and passport applications, power of attorney requests, registration of vital events, and other services to aid Lebanese communities in their immigration process • Reported performance to Consul General daily to sustain intelligence on consular tasks • Consistently communicated in Arabic to co-workers and constituents

Mission Advisor

2019 – 2019

• Attended high-level meetings and developed detailed diplomatic briefs as sole representative of Lebanon • Reported daily, comprehensive Mission intelligence updates to diplomats, ensuring real-time situational awareness and informed decision-making • Worked alongside Lebanese Mission's legal expert to revise the draft resolution of the Ad-Hoc Working Group for the General Assembly • On-boarded a team of 3 new interns with special attention to UN standards to ensure proper conduct and representation of Mission values Show less

Bachelor of Arts - BA

2017 – 2021

Bachelor of Arts - BA

2017 – 2021

Master of Arts - MA

2023 – 2025

A diverse range of methodologies inform the MA experience: didactic input from experts in the field, applied research combined with experiential learning, and hands-on practical experience working with real clients. Scientific rigor is emphasized whereby learning how to assess and conduct research relevant to today’s organizations alongside a focus on the importance of being a reflective practitioner and continuously increasing self- and other- awareness.

American University of Beirut

2018 – 2018

During June and July (2018) I was enrolled in the Center for Arab and Middle Eastern Studies (CAMES) program; an 8-week intensive language and cultural immersion course. I spoke, read, and wrote Arabic for at least 6 hours a day and visited many historical/cultural sites throughout Lebanon.